Lili Kechina

With over 14 years of experience in creative communication and PR, Lili possesses a wealth of expertise. Since 2022, she has been based in the Middle East, where she oversees and executes a diverse range of communication projects for local brands, including cross-border integrated campaigns, digital and social media projects, as well as tailor-made activations. With a hands-on approach and a keen eye for creativity, Lili stands for the success of brands on a global scale.

Before that, she worked for BBDO Group as the Creative Awards Director. For four years, she led the charge, bringing home more than four hundred international and local awards, including big names like Cannes Lions, Effie Global, Eurobest, and Epica. Her responsibilities extended to project management, creative production, crafting award-winning campaigns, and comprehensive partnership development, contributing to the agency's success.

Lili also has 9 years of experience in public relations, where her career started. Her professional background includes developing corporate communication for agencies within the Omnicom Media Group (OMD, PHD, etc) and other agencies.