Darra is a well-rounded media marketer. With over 13 years in the business, she has worked for agencies of all sizes:
Boutique media, full service creative (both global and independent) as well as the biggest media agency in the world.
Darra has a unique nact to bridge media and creative concepts to bring creative ideas to light in the most strategic way that is most likely to drive the strongest results.
She has been accredited awards for Casey House during her time at Bensimon Byrne. And has worked with the likes of Salesforce, Converse Shoes, Ultimate Fighting Championship, Bacardi Corp, Dr Oetker and the World Wildlife Fund to name a few.
Darra is currently at Tug Agency, a Global Independent Digital Performance Agency. She is overseeing the growth of the agency in North America with offices in Toronto and New York.