IKEA - "Museum of Romanticism"

McCann Spain

McCann Spain Madrid, Spain

21031

Title	Museum of Romanticism
Brief	"Whatever your living room's like, there's always space for Ikea." To test this theory, Ikea furniture was installed in the one place it was likely to stand out: the Museum of Romanticism in Madrid, dedicated to the art of the late 18th century. Online and in real life, visitors were challenged to find the "hidden" pieces of Ikea furniture among the antiques.
Agency	McCann Spain
Campaign	Museum of Romanticism
Advertiser	IKEA
Brand	IKEA
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Ambient
Chief Creative Officer	M...ca M..o Subscribers Only
Executive Creative Director	R...el Ma....nez Subscribers Only
Executive Creative Director	..n L...n Subscribers Only
Copywriter	M...ca M..o Subscribers Only
Copywriter	J..n M...el Co....an Subscribers Only
Art Director	R...el Ma....nez Subscribers Only
Art Director	D...d Va....�ón Subscribers Only
Production Company	C...t S....os Subscribers Only
Director	I...il N...ar Subscribers Only
Client Contact	Ga.....ano D..az Gu.....ino Subscribers Only
Account Management Team	J...er P....al Subscribers Only
Account Management Team	E...a Ro.....ez Subscribers Only
Account Management Team	C...en C...do .e A...úa Subscribers Only
Account Management Team	Al.....ra S...ra Subscribers Only