About me
I lead content and comms for The Brandtech Group, and am part of the senior leadership team as Associate Partner.
After a career in account management and client services in some of the greatest ad agencies in the world, I moved client-side in the automotive sector. Then, I had a terrible accident and broke my back and both my arms. Recovery was long and difficult, and I decided to retrain as a journalist.
Between 2011 and 2018, I reported for Fast Company, covering the topics of technology, marketing and creativity and was easily the publication's most prolific Europe-based writer. I've also written and edited for major titles including the Independent, Time Out, Campaign and Marketing Week.
I'm a long-term collaborator with David Jones, founder and CEO of The Brandtech Group, and co-founder of One Young World. I worked on a consultancy basis for the Group from prior to its 2015 launch and in 2021 took on a full-time role at the company.
I won Women in Marketing's PR Communicator of the Year 2023, which was unexpected but very welcome!
