My Latest Work
SEE ALL WORKTwitter Playhouse
Coke Mixed Fans
Rta - Smart Moves
Flora For Fauna
About me
Multicultural Creative Marketing Communications veteran with over 20 years experience leading high performance creative teams in Asia and Latin America. Experienced at local, regional and global level. Driven and passionate. Strong strategic integration and innovation skills.
Culturally sensitive. Eternal student of consumer’s behavior, market trends and content consumption. People minded and persuasive talent manager with the ability to orchestrate change and build teams with provocative ideas.
Spearhead on major account wins and account leadership for key multinational Greater China clients, including Coca-Cola and P&G at Leo Burnett Hong Kong.
Specialties: Creation. Integration. Innovation. And a hell of a nice guy.
Sector Experience
People I worked with
Cherry Lee
Senior Producer
Red Lounge
Yvonne Ye
Associate Creative Director
Leo Burnett Shanghai Advertising Co. Ltd.
Stefan Petzinger
Chief Marketing Officer / Consultant
Self-employed
Alexis Mardapittas
Creative Director
BBDO Group Germany
Federico Munichor
Associate Creative Director
Johannes Leonardo
My Work
SEE ALL WORKThe Last Word
- BRAND:
- WWF
- AGENCY:
- Geometry Global - New York HQ
The Last Word
- BRAND:
- WWF
- AGENCY:
- Geometry Global - New York HQ
Hugs
- BRAND:
- Rejoice
- AGENCY:
- Leo Burnett
Hugs (Chinese)
- BRAND:
- Rejoice
- AGENCY:
- Leo Burnett
Nicknames B (15 sec)
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames A (15 sec)
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames (30 sec)
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames (45 sec)
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 5
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Positions
Partner - Executive Creative Director
Consulum
United Arab Emirates
2021 - Present (3 years 10 months)
Counselling and supporting global leaders, governments, and their institutions.
Leading the Creative practice, integrating Strategy, Policy and Communications.
Leading the Creative practice, integrating Strategy, Policy and Communications.
Executive Creative Director Middle East & North Africa
VMLY&R COMMERCE
United Arab Emirates
2021 (1 year)
Executive Creative Director Middle East & North Africa
Dubai, United Arab Emirates
2018 - 2021 (3 years)
Twitter Playhouse
- BRAND:
- AGENCY:
- Geometry Global
Coke Mixed Fans
- BRAND:
- Coke
- AGENCY:
- Geometry Global
Rta - Smart Moves
- BRAND:
- S'Hail
- AGENCY:
- Geometry Global
Executive Creative Director
Geometry Global
China
September 2015 - 2017 (1 year 4 months)
Flora For Fauna
- BRAND:
- She Shou Tao
- AGENCY:
- Geometry Global
Regional Creative Director
Shanghai, China
May 2014 - July 2015 (1 year 2 months)
Nicknames B (15 sec)
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames A (15 sec)
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames (30 sec)
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames (45 sec)
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 5
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 4
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 3
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 2
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 1
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Hugs
- BRAND:
- Rejoice
- AGENCY:
- Leo Burnett
Hugs (Chinese)
- BRAND:
- Rejoice
- AGENCY:
- Leo Burnett
Executive Creative Director / Managing Partner
Hong Kong, China
July 2013 - May 2014 (10 months)
Hugs
- BRAND:
- Rejoice
- AGENCY:
- Leo Burnett
Hugs (Chinese)
- BRAND:
- Rejoice
- AGENCY:
- Leo Burnett
Global Creative Director
Leo Burnett Greater China Group
December 2010 - July 2013 (2 years 7 months)
Executive Creative Director
Shanghai, China
November 2009 - December 2010 (1 year 1 month)
Nicknames B (15 sec)
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames A (15 sec)
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames (30 sec)
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames (45 sec)
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 5
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 4
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 3
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 2
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 1
- BRAND:
- Coke
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Shuang City
- BRAND:
- Coca-Cola
- AGENCY:
- Red Lounge
Creative Director for Coca-Cola Olympics 2007-2008
Integrated Marketing Communications, planning, creation Coca-Cola brand Mainland China.
Integrated Marketing Communications, planning, creation Coca-Cola brand Mainland China.
Shuang City
- BRAND:
- Coca-Cola
- AGENCY:
- Red Lounge
Assignments:
Coca-Cola South LatinAmerican Division: Coca-Cola, Fanta.
Coca-Cola Chile: Coca-Cola, Coca-Cola Light, Fanta, Fanta Light, Sprite, Lift, Vital, Powerade, Dasani.
McCann-Erickson Argentina: Coca-Cola.
INE (Instituto Nacional de Estadísticas):
2002 census campaign.
BCI (Banco Crédito e Inversión)
Coca-Cola South LatinAmerican Division: Coca-Cola, Fanta.
Coca-Cola Chile: Coca-Cola, Coca-Cola Light, Fanta, Fanta Light, Sprite, Lift, Vital, Powerade, Dasani.
McCann-Erickson Argentina: Coca-Cola.
INE (Instituto Nacional de Estadísticas):
2002 census campaign.
BCI (Banco Crédito e Inversión)
Associate Creative Director
Santafé de Bogotá, Colombia
1995 - December 1999 (4 years 11 months)
Accounts:
Coca-Cola: Coca-Cola, Coca-Cola Light, Sprite, Quatro.
General Motors-Colmotores: Chevrolet Luv, Corsa, Sprint, Swift.
Aruba Tourism Authority.
Nestlé: Nescafé.
CPW. Breakfast cereals: Trix, Chocapic, Milo.
Esso.
Citibank.
Coca-Cola: Coca-Cola, Coca-Cola Light, Sprite, Quatro.
General Motors-Colmotores: Chevrolet Luv, Corsa, Sprint, Swift.
Aruba Tourism Authority.
Nestlé: Nescafé.
CPW. Breakfast cereals: Trix, Chocapic, Milo.
Esso.
Citibank.
Accounts:
Coca-Cola: Coca-Cola, Sprite, Quatro, Taí.
L’Oreal.
Colgate Palmolive: Ajax-Promotions.
Citibank.
Celcaribe-Millicom.
Visa Colombia: Credibanco Visa.
El Tiempo.
Savoy Brands: Papas Jack’s.
Canon-Lexco.
Lafayette telas.
Pintuco.
Ferrero.
Coca-Cola: Coca-Cola, Sprite, Quatro, Taí.
L’Oreal.
Colgate Palmolive: Ajax-Promotions.
Citibank.
Celcaribe-Millicom.
Visa Colombia: Credibanco Visa.
El Tiempo.
Savoy Brands: Papas Jack’s.
Canon-Lexco.
Lafayette telas.
Pintuco.
Ferrero.
Executive Creative Director
Ogilvy Hong Kong
Hong Kong, Hong Kong
Education
Master Historia Militar y Pensamiento Estratégico
2005 - 2007 (2 years)
Master of Business Administration (M.B.A.)
2005 (1 year)
MBA / Strategic Communications
Master of Business Administration (M.B.A.) - Minor in Strategic Communications
2004 - 2005 (1 year)
Comunicador Social - Publicista Field Of Study Communication
1993 (1 year)
Activities and Societies: Writer and programmer of Clásicos del Rock in Javeriana Estéreo, the University's radio station. One of the most popular classic rock radio shows in the country.
Social Communication / Comunicación Social
Other professional activities
PHNX 2024
Awards Jury Member
