Mike Fredrick is the Chief Creative Officer at Nelson Schmidt in Milwaukee. A copywriter by craft, he has worked on multichannel campaigns for clients ranging from Fortune 100 behemoths to local non-profit organizations. Mike has proudly dedicated his entire 25+-year career to working at agencies in his home city, ignoring the notion that creativity is relegated only to certain locales. His philosophy is that creativity is the most powerful weapon in business today, and he works closely with clients to infuse their brands and organizations with a creative competitive advantage. When not at work, you’ll find his face in a book or his butt on a bike.