I started my career after constantly messing up my drawings whenever I tried to color them. But then a friend introduced me to Photoshop and boom, since that moment, there was no turning back.
From 2001 to 2012, I had the incredible opportunity to lead creative projects for top brands at renowned agencies, working my way up as a Senior Art Director and Associate Creative Director. In 2013, I founded my own digital production house, where I collaborated with clients and partners to bring digital projects to life. In 2015, I ventured into a whole new market, leading a Creative Design team in the exciting fields of Brand Content, Brand Publishing, E-Sports, and Influencer Marketing.
Since my comeback to agencies in 2017, I've been using my skills to fuse digital and tech towards the best ideas. This has garnered recognition from renowned names such as Fast Company, VICE, Ad Age, Adweek, as well as festivals like Cannes, D&AD, One Show, Clio Awards, LIA, ANDY's Awards, Effies, and Dubai Lynx.
I've had the privilege of honing my skills in cities all around the world - from Sao Paulo to Porto, Dubai to Riyadh, where I'm currently the Executive Creative Director at XELEMENT, having a blast working with clients like Saudi Tourism Authority, adidas, Deliveroo, Uber, Anghami, Hardee's, Pizza Hut, Metlife, and Coca-Cola.
But what truly brings me the most joy is being a dad to three incredible kids, who totally outshine me with their amazing coloring skills ;)