Luis Ibañez Silva

Creative Director at Publicis Dominicana

La Paz, Bolivia

About me

I'm LuiS. a Bolivian warrior who loves ideas, creative and entrepreneur. Fan of advertising, real estate, hip hop, basketball and calisthenics. Son of Pochita, father of Fernanda & Lucas, and love of Gabriela.

He worked in the most recognized advertising agencies in Bolivia: Aynicom, McCann Bolivia, DDB, Factor H, Vintage, Kevlar. He started as a Production and Account Executive, he moved to the Creative area as a Trainee and promoted to Copy & Designer, Jr. Creative Director and Creative Director. He was also a client, Communication and Marketing Analyst at NISSAN. In addition, I carried out several ventures, some died at birth, others while seeking investment, the last due to the political conflicts in my country and the pandemic. I am currently Creative Director at Publicis Dominicana where I started as a Content Creator.

In this course I have managed to obtain the following awards and/or be on their short lists: Design + You Poster for Tomorrow | Effies Awards | Creative Pool | Caracol de Plata | Publifestival |Saniss Awards | Mad Stars.

Skills

Talent you might be interested in

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Positions

Creative Director

Peña Defilló, PUBLICIS Dominicana

Dominican Republic

September 2020 - 2024 (3 years 4 months)

Description

I was hired during the Pandemic to work remotely as a Content Creator. During the first year, thanks to my contributions to the day-to-day work and my participation in the agency's creative council, I was promoted to Creative Director. Since then I have held this position for the largest agency in the Dominican Republic and one of the most important in the Caribbean from my country, Bolivia. My role, together with other Creative Directors and the Executive Creative Director, is to carry out creative communication proposals of all kinds to achieve the business objectives of the different clients of the Peña Defilló Group, Publicis Dominicana.