Since 2018, I've held the role of Chief Creative Officer and Partner at Doping Creative Agency. Before that, I worked as Head of Production Department and Senior Copywriter at BB Media. My career includes writing for Armenia TV and producing content at BB Media. My education in Political Technology and Television Directing has influenced my diverse creative approach. I've been recognized with awards at global festivals like Red Apple, White Square, Pentawards. I've collaborated with top brands such as Mercedes-Benz, Volvo, Coca-Cola, and WWF. As Creative Director, I've led impactful social campaigns in collaboration with UNICEF, UNFPA, Council of Europe. I've shared insights on innovation through speeches at venues like the Alternative School for Creative Thinking and the "Mkhitar Sebastatsi" Educomplex, and participated in the No Bla!Bla Marketing Hackathon.