Tania López

Hello! I am Tania. Since I can remember, creativity has been my passion. Poetry was my first love writing, then short stories and last (but not least) copywriting. I've been a copywriter since 2017, now I am a Senior in VML México.

Creative activism it's my goal in life. Creating a better world one idea at the time. So, since the beggining of my carreer, I've been creating ideas for México like "Tick tock for Save the Children", "Hacked wedding billboards" for an organisation called "Yo quiero yo puedo" focused on stopping child marriage that little girls are often forced to live.

My journey as a trainee began in Young and Rubicam (before all the merge of the last years) in 2017. I worked there until 2019.
I moved to DDB México until 2020 to be a Copy Senior, working for Skittles, McDonald's and more...
Then moved to Publicis México in 2020, working as a Copy Senior for Garnier, Nestlé, Heineken, etc...
And came back to now VML in 2022, working for Walmart Group as a Copy Senior too.

Here is some of my work: www.behance.net

7 years of carreer that feels like 1. In the daily work, I know not all the briefs can change the world, but can change the reality of the brand... So I try to stay fresh in the ideas than can fit where the client wants to be.

I am always surprised how I am working with the best of my country... Then I remember I have also worked hard to be here. Some metals have been achieved, but I know there is a galaxy of ideas yet to be discovered and new topics to be learned. And I love it.