As a passionate advertising professional with a broad range of experiences across construction, automotive, and notably, the advertising sectors, I've carved a niche for myself within the dynamic world of creative communication. My journey began at the Universidad De Las Américas, further enriched by specialized training in Digital Marketing in Argentina and a diploma in Process Management and Project Management from UNAM Mexico. These experiences laid the foundation for a career that spans significant roles at leading agencies such as Mullen Lowe, ParadaisDDB, BBA, and Ariadna, culminating in my current role as a producer at a prominent Ecuadorian bank with Mullen Lowe.
Throughout my career, I've had the privilege of contributing to campaigns that have been recognized with awards at prestigious platforms like Condor Ecuador, Lux, Ojo de Iberoamérica, and Wina, collecting golds, silvers, bronzes, and a Grand Prix along the way. These accolades not only reflect my commitment to excellence but also my belief in the power of innovative and impactful advertising.
Last year, I also had the honor of serving as a judge at the Ojo de Iberoamérica, an experience that enriched my perspective on the creative industry and further solidified my understanding of what makes an advertising campaign truly stand out.
I see the opportunity to serve as a juror for the PHNX festival at AdForum as a chance to bring my diverse experiences and insights to the table, evaluating works that push the boundaries of creativity and effectiveness in advertising. My journey has taught me the importance of staying humble and open to learning, qualities I intend to bring to the jury process, ensuring a fair and insightful evaluation of the talent and hard work behind each submission.