I studied graphic design in Colombia and started working in 2001 at DDB Cali, for good performance I was transferred to Bogota and there I spent several years as art director, then I worked in Fischer America as head of art of the entire agency and creative director of a group, two years later I was called by Leo Burnett to take the creative direction of the most important accounts of the agency.
Then for personal reasons I decided to come to Madrid to run a digital agency called MPC, three years later Eva Santos and Mauricio Rocha who had founded Delirio & Twain called me to be in charge of the creative group, currently I am in Delirio.
Throughout my career I have received recognition and awards at major advertising festivals, Cannes, Clio, NYF, LIA, among others.