Joaquín Martínez

Joaquín Martínez (Batz)

Creative Director at GRAVITI BBDO
Guatemala, Guatemala

About me

I am a Creative Director from Guatemala, with experience leading creativity for local and regional brands in projects involving communication, brand creation, innovation, film, and digital.






Languages
  • Spanish - Native
  • English - Basic

Positions

Creative Director
Guatemala City, Guatemala
March 2022 - Present (2 years 10 months)
I led teams for brands from various sectors, including fast-food restaurants, financial services, and alcoholic beverages. During this stage of my career, I learned a great deal about managing large-scale 360° creative projects and applying generative artificial intelligence to creative processes.






Creative Lead
Digitas
Guatemala
September 2018 - March 2022 (3 years 6 months)
In my role, I developed multiple digital campaigns, leading from conceptualization to the ideal execution for each channel aligned with the strategy.






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