About me
Award-winning strategist with over half a decade of experience converging AI, behavioral science, and creative storytelling to shape the future of advertising. As Strategy Director at WILD FI and co-founder of WHY, WILD FI’s behavioral science consulting division, I lead multidisciplinary teams across LATAM, driving impactful strategies for industries such as telco, automotive, education, beauty, alcohol, and banking. My work has earned top industry honors, including El Ojo de Iberoamérica (x3 and Young Talents finalist), Diente x2 (Argentina), Campana de Oro x4 (Uruguay), SME Digital Awards x2 (Puerto Rico) and Effies x1 (LATAM).
Sector Experience
My Work
SEE ALL WORK
Female Liberators
- BRAND:
- Museo Histórico Nacional y Museo Blanes
- AGENCY:
- WILD FI
Positions
Female Liberators
- BRAND:
- Museo Histórico Nacional y Museo Blanes
- AGENCY:
- WILD FI
Design Researcher
Spaze Ltd ·
Uruguay
2021 - 2022 (1 year)
Service Designer
Reimagine Digital · Contract
United Kingdom
2021 (1 year)
Design Researcher & Strategist
Freelance
Uruguay
2020 - 2021 (1 year)
Business Designer
FLF PRODUCT DESIGN
New Zealand
2020 (1 year)
Other professional activities
PHNX 2025
Awards Jury Member
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