About me
With 14 years of experience working in the most important advertising agencies in Mexico, I was born and raised in Mexico City, and from a very young age I knew that soccer would not be my profession, but that I would try to change the world through ideas.
A copywriter by birth, I started my career at Grey Mexico as a trainee, and step by step, position by position, I moved up the organizational chart in recognized independent agencies such as La Doblevida, Arrechera Claverol and KTBO, as well as international agencies such as JWT and BBDO. I currently work as Creative Director at VML Mexico.
My work has been recognized in the most important festivals in Mexico such as Círculo de Oro, Effie and IAB.
Languages
- English - Pro
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Creative Director for Bodega Aurrera, the most important retail brand in Mexico, I work with a multidisciplinary team and I'm responsible for the creation, development, supervision and innovation of all the brand's communication efforts in Mexico and Central America.
Creative Director for multiple brands such as Grupo Posadas, the number 1 hotel corporation in Mexico; Alpura; Pepsico; Visa; Grupo Sigma; Ford, and more. My goal was to develop and convert these brands into the number 1 in their industry.
Associate Creative Director
México City, Mexico
September 2015 - August 2018 (2 years 11 months)
I started as a Senior Copywriter working for Volkswagen. Thanks to the participation in different projects recognized in the industry, in addition to my participation in new businesses, I was soon promoted to the position of Associate Creative Director, where I was in charge of accounts such as Adidas, Huawei Mexico and Huawei Latam, Diageo Digital and more.
Junior Copywriter
Mexico, Mexico
February 2012 - August 2015 (3 years 6 months)
I joined JWT as a Junior Copywriter for the Ford brand. Throughout 3 years I worked with the areas of Public Relations, Media and Digital. Thanks to my performance and the recognition I received, I was promoted to Senior Copywriter and was assigned to be responsible for the communication of Ford's luxury brand: Lincoln Motor Company.
Other professional activities
PHNX 2025
Awards Jury Member
