Felipe Avila
Felipe Avila
Design Director at Mother New York
New York, United States
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The collision of art and science inspires the Getty PST ART's 2024 – 2025 visual identity. AI textures drive the collide concept, and bold graphic hemispheres coming together to create dynamic negative spaces, intrigue, and tension. The vibrant color palette leverages the warmth of SoCal at golden hour, combining burgundy, orange sunset, and red tones.

By October of 2023, the Getty Museum CEO approved the whole visual identity to be deployed across several media in Los Angeles area.

Typeface: GT Walsheim Pro Regular by Grilli Type

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