Adidas - "Runner 321" by Cannes Lions International Festival of Creativity 2024
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| Title | Runner 321 |
| Brief | Sports fans idolize and identify with those who achieve the impossible. One of the most common symbols for inspiring the next generation of athletes is an iconic number. Michael Jordan’s 23, Lionel Messi’s 10, or Wayne Gretzky’s 99. Iconic numbers that represent perseverance, dedication, and the pinnacle of athletic success.Iconic numbers have been revered as a symbol of the best athletes of all time. In reality, they’ve only represented athletes that fit within the confinements of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve.Introducing Runner 321, the movement wherein adidas asks the world’s largest organized marathons—including four that are sponsored by Nike, New Balance, and Asics—to reserve Bib 321, representing Trisomy 21 for people with Down syndrome, for a neurodivergent athlete who qualifies. |
| Agency | FCB Canada |
| Campaign | Runner 321 |
| Advertiser | adidas |
| Brand | Adidas |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Post production Company | School Editing |
| Colour Facility | Alter Ego |
| VFX/Finishing Facility | Alter Ego |
| Chief Creative Officer | N...y Cri.......nna Subscribers Only |
| EVP, Global Creative Partner | D...lo B..r Subscribers Only |
| Executive Creative Director | A...ew M....ee Subscribers Only |
| Executive Creative Director | ..o B....sa Subscribers Only |
| Art Director | ..o B....sa Subscribers Only |
| Executive Creative Director | C...an Cr.....ght Subscribers Only |
| Copywriter | C...an Cr.....ght Subscribers Only |
| Associate Creative Director | S...y F..g Subscribers Only |
| Associate Creative Director | S..a Rad......ich Subscribers Only |
| VP, Managing Director | R...y J...bs Subscribers Only |
| VP, Managing Director | ..m W...h Subscribers Only |
| Account Supervisor | C...s F...n Subscribers Only |
| VP, General Manager Content | ..n B..k Subscribers Only |
| VP, Content Development | Y...m ..r Subscribers Only |
| Director of Project Management | E...y M....ek Subscribers Only |
| Chief Strategy Officer | S....ey B...n Subscribers Only |
| Planner | S....ey B...n Subscribers Only |
| Strategist | A...ey Z..k Subscribers Only |
| VP Technology | L..z C...a Subscribers Only |
| UX/UI Tech Specialist | L..a Go.....th Subscribers Only |
| Production Company | ..6 S....os Subscribers Only |
| VP, Integrated Production | S..f F...ch Subscribers Only |
| Director of Broadcast Production | S...h Mi....er Subscribers Only |
| Producer | S...h Mi....er Subscribers Only |
| Executive Producer | S...h B...ks Subscribers Only |
| Editor | L..n S...hy Subscribers Only |
| Asst Editor | F...a A....ez Subscribers Only |
| Colourist | A...ew R..s Subscribers Only |
| Colour Assistant | ..i Ag.....be Subscribers Only |
| On Line Artist | Se.....an B...s Subscribers Only |
| On Line Assistant | N...r D...i Subscribers Only |
| Producer | S....er B..t Subscribers Only |
| Audio House | ..O A...o Subscribers Only |
| Executive Producer | H...ah G...am Subscribers Only |
| Producer | L...en D...ie Subscribers Only |
| Creative Director | D...en Br.....ger Subscribers Only |
| Engineer | D...n G...f Subscribers Only |
| Audio House | C....en M...c Subscribers Only |
| Producer | ..i R....to Subscribers Only |
| Head of Production | M...y Y...g Subscribers Only |
| Creative Director | T...s J...bi Subscribers Only |
| Composer Producer | N..o B...y Subscribers Only |