2024 Cannes Lions International Festival of Creativity Award Winners
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The Everyday Tactician
AGENCY:
McCann London
BRAND:
Xbox Game Pass
CATEGORY:
Launch/Relaunch
AWARD:
Grand Prix
Gamer Loan
AGENCY:
Paradais DDB
BRAND:
Banco del Pacífico
CATEGORY:
Social Behaviour & Cultural Insight
AWARD:
Gold Lion
This Is Not a Game
AGENCY:
VML Mexico
BRAND:
Movistar
CATEGORY:
Audio-Visual Content
AWARD:
Gold Lion
Code My Crown
AGENCY:
Edelman
BRAND:
Dove
CATEGORY:
Diversity & Inclusion in Gaming
AWARD:
Silver Lion
The Everyday Tactician
AGENCY:
McCann London
BRAND:
Xbox Game Pass
CATEGORY:
Brand Partnerships, Sponsorships & Collaborations
AWARD:
Silver Lion
Gamer Loan
AGENCY:
Paradais DDB
BRAND:
Banco del Pacífico
CATEGORY:
Community Management/Social Engagement
AWARD:
Silver Lion
The World's First AI Augmented Snack
AGENCY:
PEPSICO, Reading / SIPS & BITES, London
BRAND:
Doritos
CATEGORY:
Social Behaviour & Cultural Insight
AWARD:
Silver Lion
The Gaming Fridge - TH3 G4M1NG FR1DG3 (Board)
AGENCY:
LePub (HQ)
BRAND:
Heineken
CATEGORY:
Brand Integration for Games
AWARD:
Silver Lion
Lilith (Diablo IV Anthem)
AGENCY:
72andSunny
BRAND:
Diablo IV
CATEGORY:
Influencer & Co-Creation
AWARD:
Bronze Lion
Play Has No Limits Feat. King Gnu
AGENCY:
Six Tokyo
BRAND:
Sony PlayStation
CATEGORY:
Audio-Visual Content
AWARD:
Bronze Lion
Starr Park CCTV
AGENCY:
SUPERCELL, Helsinki
BRAND:
Brawl Stars
CATEGORY:
Audio-Visual Content
AWARD:
Bronze Lion
The World's First AI Augmented Snack
AGENCY:
Sips & Bites
BRAND:
Doritos
CATEGORY:
Innovation in Gaming
AWARD:
Bronze Lion
The World's First AI Augmented Snack
AGENCY:
Sips & Bites
BRAND:
Doritos
CATEGORY:
Social Behaviour & Cultural Insight
AWARD:
Bronze Lion
ADVERTISER: PepsiCo Inc.
The Gaming Fridge - TH3 G4M1NG FR1DG3 (Board)
AGENCY:
LePub (HQ)
BRAND:
Heineken
CATEGORY:
Innovation in Gaming
AWARD:
Bronze Lion
LEGO Fortnite (Board)
AGENCY:
LEGO Agency
BRAND:
LEGO x Fortnite
CATEGORY:
Brand Integration for Games
AWARD:
Bronze Lion
Unhide The Price (Board)
AGENCY:
Jung von Matt AG
BRAND:
Sparkasse
CATEGORY:
Brand Integration for Games
AWARD:
Bronze Lion