2024 Cannes Lions International Festival of Creativity Award Winners
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Pop Tarts: The First Edible Mascot
AGENCY:
Weber Shandwick New York
BRAND:
Pop Tarts
CATEGORY:
Live Brand Experience or Activation
AWARD:
Grand Prix
DOORDASH-ALL-THE-ADS
AGENCY:
Superette (Doordash In-House Studio)
BRAND:
DoorDash
CATEGORY:
Retail Promotions & Competitions
AWARD:
Gold Lion
The Everyday Tactician
AGENCY:
McCann London
BRAND:
Xbox Game Pass
CATEGORY:
Gaming-Led Brand Experience
AWARD:
Gold Lion
Coors Lights Out
AGENCY:
Rethink Communications Inc.
BRAND:
Coors Light
CATEGORY:
Guerrilla Marketing & Stunts
AWARD:
Gold Lion
Sweethearts Situationships
AGENCY:
The Tombras Group
BRAND:
Sweethearts Candy
CATEGORY:
Launch/Relaunch
AWARD:
Gold Lion
Sightwalks
AGENCY:
Circus Grey
BRAND:
Cemento Sol
CATEGORY:
Local Brand
AWARD:
Gold Lion
Rice of Glory
AGENCY:
Grey Ecuador
BRAND:
Super Extra
CATEGORY:
Retail Promotions & Competitions
AWARD:
Gold Lion
Pub Museums
AGENCY:
LePub (HQ)
BRAND:
Heineken
CATEGORY:
Tangible & Spatial Technology
AWARD:
Gold Lion
The Last Barf Bag
AGENCY:
FCB Chicago
BRAND:
Dramamine
CATEGORY:
Brand-Owned Experiences
AWARD:
Gold Lion
The Last Barf Bag
AGENCY:
FCB Chicago
BRAND:
Dramamine
CATEGORY:
Brand-Owned Experiences
AWARD:
Gold Lion
Clean Sponsorship
AGENCY:
DM9DDB
BRAND:
Consul
CATEGORY:
Social Behaviour & Cultural Insight
AWARD:
Gold Lion
MayoHaters
AGENCY:
GUT
BRAND:
NotMayo
CATEGORY:
Consumer Goods
AWARD:
Gold Lion
Prêt à voter - Board
AGENCY:
Publicis Conseil
BRAND:
Solar Impulse
CATEGORY:
Not-for-Profit / Charity / Government
AWARD:
Silver Lion
Prêt à voter
AGENCY:
Publicis Conseil
BRAND:
Solar Impulse
CATEGORY:
Not-for-Profit / Charity / Government
AWARD:
Silver Lion
Correct the Internet
AGENCY:
DDB Group Aotearoa
BRAND:
Team Heroine
CATEGORY:
Corporate Purpose & Social Responsibility
AWARD:
Silver Lion
The Inflation Cookbook
AGENCY:
Dentsu Creative
BRAND:
Skip the Lane
CATEGORY:
Customer Acquisition & Retention
AWARD:
Silver Lion
Time-Fighters Program
AGENCY:
Publicis Conseil
BRAND:
Renault
CATEGORY:
Market Disruption
AWARD:
Silver Lion
ADVERTISER: Renault
Dreamcaster
AGENCY:
FCB New York
BRAND:
Michelob Ultra
CATEGORY:
Live Brand Experience or Activation
AWARD:
Silver Lion
Bear Naked Trails
AGENCY:
Leo Burnett, Chicago
BRAND:
Bear Naked
CATEGORY:
Consumer Goods
AWARD:
Silver Lion
DOORDASH-ALL-THE-ADS
AGENCY:
Superette (Doordash In-House Studio)
BRAND:
DoorDash
CATEGORY:
Sponsorship & Brand Partnership
AWARD:
Silver Lion
