2016 Cristal Media & ADvertising Summit Award Winners

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2016 Cristal  - Grand Prix - Fiction TV
Brand Entertainment & Content

Children Against Zika

AGENCY: beGIANT
BRAND: Ministério da Saúde
CATEGORY: Fiction TV
AWARD: Grand Prix
ADVERTISER: Brazilian Ministry of Health

2016 Cristal  - Gold - Best integrated content campaign
Brand Entertainment & Content

#NotComingSoon 120 sec

AGENCY: FRED & FARID New York
BRAND: Remy Cointreau / Louis XIII
CATEGORY: Best integrated content campaign
AWARD: Gold
ADVERTISER: Rémy Cointreau

2016 Cristal  - Gold - Best integrated content campaign
Brand Entertainment & Content

Ge Podcast Theatre Presents The Message

AGENCY: BBDO New York
BRAND: General Electric
CATEGORY: Best integrated content campaign
AWARD: Gold
ADVERTISER: General Electric Company

2016 Cristal  - Gold - Best use or integration of experiential events
Brand Entertainment & Content

Nosulus Rift Experience

AGENCY: Buzzman
BRAND: South Park : L’Annale du Destin
CATEGORY: Best use or integration of experiential events
AWARD: Gold
ADVERTISER: Ubisoft

2016 Cristal  - Gold - 10 minutes online fiction or under
Brand Entertainment & Content

WHOPPER BLACKOUT

AGENCY: Buzzman
BRAND: BURGER KING
CATEGORY: 10 minutes online fiction or under
AWARD: Gold
ADVERTISER: Burger King

2016 Cristal  - Gold - Fiction TV
Brand Entertainment & Content

Children Against Zika

AGENCY: beGIANT
BRAND: Ministério da Saúde
CATEGORY: Fiction TV
AWARD: Gold
ADVERTISER: Brazilian Ministry of Health

2016 Cristal  - Gold - 10 minutes online non-fiction or under
Brand Entertainment & Content

Not Just Special But Super

AGENCY: spark*
BRAND: City Centre Mirdif
CATEGORY: 10 minutes online non-fiction or under
AWARD: Gold
ADVERTISER: Deira City Centre

2016 Cristal  - Silver - Best use or integration of digital or social media
Brand Entertainment & Content

I Can Teach You Too

AGENCY: J. Walter Thompson Dubai
BRAND: Dubai Cares
CATEGORY: Best use or integration of digital or social media
AWARD: Silver
ADVERTISER: Dubai Cares

2016 Cristal  - Silver - Best use or integration of gaming
Brand Entertainment & Content

The End of Society Simulator

AGENCY: BETC Paris
BRAND: Ubisoft
CATEGORY: Best use or integration of gaming
AWARD: Silver
ADVERTISER: Ubisoft

2016 Cristal  - Silver - Best use or integration of music
Brand Entertainment & Content

Starfaker

AGENCY: Havas Paris
BRAND: Fondation Chirac
CATEGORY: Best use or integration of music
AWARD: Silver
ADVERTISER: Fondation Chirac

2016 Cristal  - Silver - Best use of innovative distribution channels
Brand Entertainment & Content

Apartment Stores

AGENCY: Nurun Paris
BRAND: Home decoration and furnishings
CATEGORY: Best use of innovative distribution channels
AWARD: Silver
ADVERTISER: Delamaison.fr

2016 Cristal  - Silver - 10 minutes online non-fiction or over
Brand Entertainment & Content

I love my age

AGENCY: Publicis Conseil
BRAND: Yoplait
CATEGORY: 10 minutes online non-fiction or over
AWARD: Silver
ADVERTISER: General Mills

2016 Cristal  - Silver - Brand or product integration into an existing programme or platform
Brand Entertainment & Content

Speak like the patron

AGENCY: We Are Social
BRAND: Netflix
CATEGORY: Brand or product integration into an existing programme or platform
AWARD: Silver
ADVERTISER: Netflix, Inc.

2016 Cristal  - Bronze - Non-fiction film
Brand Entertainment & Content

The Roaming Puppet

AGENCY: J. Walter Thompson Riyadh
BRAND: Saudi Telecom
CATEGORY: Non-fiction film
AWARD: Bronze
ADVERTISER: Saudi Telecom

2016 Cristal  - Bronze - Best brand building
Brand Entertainment & Content

Broadband Entertainment Hub

AGENCY: J. Walter Thompson Riyadh
BRAND: Saudi Telecom
CATEGORY: Best brand building
AWARD: Bronze
ADVERTISER: Saudi Telecom

2016 Cristal  - Bronze - Best use or integration of experiential events
Brand Entertainment & Content

#NotComingSoon 120 sec

AGENCY: FRED & FARID New York
BRAND: Remy Cointreau / Louis XIII
CATEGORY: Best use or integration of experiential events
AWARD: Bronze
ADVERTISER: Rémy Cointreau

2016 Cristal  - Bronze - Best use or integration of experiential events
Brand Entertainment & Content

Google Escape (english)

AGENCY: We Are Social
BRAND: Google France
CATEGORY: Best use or integration of experiential events
AWARD: Bronze
ADVERTISER: Google

2016 Cristal  - Bronze - Best use or integration of digital or social media
Brand Entertainment & Content

Life Ride the Hell

AGENCY: Havas Paris
BRAND: HotelF1
CATEGORY: Best use or integration of digital or social media
AWARD: Bronze
ADVERTISER: HotelF1

2016 Cristal  - Bronze - Best use or integration of music
Brand Entertainment & Content

Creativity Reinvents The Classics

AGENCY: Publicis Conseil
BRAND: Nescafé Dolce Gusto
CATEGORY: Best use or integration of music
AWARD: Bronze
ADVERTISER: Nescafé

2016 Cristal  - Bronze - Best product launch
Brand Entertainment & Content

The Comeback

AGENCY: Razorfish
BRAND: Audi
CATEGORY: Best product launch
AWARD: Bronze
ADVERTISER: Audi