2016 Cristal Media & ADvertising Summit Award Winners

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Marketing Innovation
Clear
2016 Cristal  - Gold - Best product/ service reinventing the consumer relationship
2016 Cristal  - Gold - Best use of big data analysis / algorithms
Marketing Innovation

UBS Planet Art

AGENCY: Razorfish
BRAND: UBS AG
CATEGORY: Best use of big data analysis / algorithms
AWARD: Gold
ADVERTISER: UBS

2016 Cristal  - Gold - Best creative technology
Marketing Innovation

Opel Mind

AGENCY: Tips Tank
BRAND: Opel France
CATEGORY: Best creative technology
AWARD: Gold
ADVERTISER: Opel

2016 Cristal  - Gold - Best consumer experience
Marketing Innovation

Chekhov is alive

AGENCY: Ark Connect
BRAND: Google
CATEGORY: Best consumer experience
AWARD: Gold
ADVERTISER: Google

2016 Cristal  - Gold - Food & Beverages
Marketing Innovation

Mobile-to-store Campaign

AGENCY: MediaCom France
BRAND: Subway France
CATEGORY: Food & Beverages
AWARD: Gold
ADVERTISER: Subway Restaurants

2016 Cristal  - Gold - Best use of mobile
Marketing Innovation

Mobile-to-store Campaign

AGENCY: MediaCom France
BRAND: Subway France
CATEGORY: Best use of mobile
AWARD: Gold
ADVERTISER: Subway Restaurants

2016 Cristal  - Gold - Best societal transformation
Marketing Innovation

Dads #ShareTheLoad

AGENCY: BBDO India
BRAND: Ariel Matic
CATEGORY: Best societal transformation
AWARD: Gold
ADVERTISER: Procter & Gamble

2016 Cristal  - Silver - Telecommunication & IT
Marketing Innovation

Google Escape (english)

AGENCY: We Are Social
BRAND: Google France
CATEGORY: Telecommunication & IT
AWARD: Silver
ADVERTISER: Google

2016 Cristal  - Silver - Best consumer experience
Marketing Innovation

Attrapez les tous ! (english)

AGENCY: Change, an FCB alliance
BRAND: But
CATEGORY: Best consumer experience
AWARD: Silver
ADVERTISER: BUT

2016 Cristal  - Silver - Best societal transformation
Marketing Innovation

Not Just Special But Super

AGENCY: spark*
BRAND: City Centre Mirdif
CATEGORY: Best societal transformation
AWARD: Silver
ADVERTISER: Deira City Centre

2016 Cristal  - Silver - Best creative technology
Marketing Innovation

Noël Extra Polaire

BRAND: Galeries Lafayette
CATEGORY: Best creative technology
AWARD: Silver
ADVERTISER: Galeries Lafayette

2016 Cristal  - Silver - Best use of social media
Marketing Innovation

Likeable Discount

AGENCY: Y&R Moscow
BRAND: TrendsBrands.ru
CATEGORY: Best use of social media
AWARD: Silver
ADVERTISER: TrendsBrands.ru

2016 Cristal  - Silver - Best use of social media
Marketing Innovation

#FeelWelcomeFromThe1stTweet

AGENCY: Publicis Conseil
BRAND: Accor Hotels
CATEGORY: Best use of social media
AWARD: Silver
ADVERTISER: AccorHotels

2016 Cristal  - Bronze - Best use of mobile
Marketing Innovation

Cornetto love notes

AGENCY: PHD
BRAND: Cornetto
CATEGORY: Best use of mobile
AWARD: Bronze
ADVERTISER: Unilever