2023 Spikes Asia Award Winners
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The Unbranded Menu
AGENCY:
Leo Burnett Group Manila
BRAND:
McDonald’s Philippines
CATEGORY:
Touchpoints & Technology > Use of Social & Digital Platforms
AWARD:
Grand Prix
ADVERTISER: McDonald’s
The Killer Pack Case
AGENCY:
VML India
BRAND:
Maxx Flash
CATEGORY:
Culture & Context > Cultural Insight
AWARD:
Gold
ADVERTISER: Maxx Flash
Rejected Ales
AGENCY:
Howatson+Company
BRAND:
Matilda Bay
CATEGORY:
Channels > Use of Ambient Media: Small Scale
AWARD:
Gold
ADVERTISER: Matilda Bay
Knock Knock (Film)
AGENCY:
Cheil Worldwide
BRAND:
Korean National Police Agency
CATEGORY:
Brand Experience & Activation: Sectors > Not-for-profit / Charity / Government
AWARD:
Gold
ADVERTISER: Korean National Police Agency
Knock Knock (Board)
AGENCY:
Cheil Worldwide
BRAND:
Korean National Police Agency
CATEGORY:
Brand Experience & Activation: Sectors > Not-for-profit / Charity / Government
AWARD:
Gold
ADVERTISER: Korean National Police Agency
Middle Seat Lottery
AGENCY:
Special Group
BRAND:
Virgin Australia
CATEGORY:
Use of Brand Experience & Activation > Competitions & Promotional Games
AWARD:
Gold
ADVERTISER: Virgin Australia
Shah Rukh Khan-My-Ad
AGENCY:
Ogilvy India
BRAND:
Cadbury Celebrations
CATEGORY:
Channels > Use of Broadcast
AWARD:
Silver
ADVERTISER: Mondelez
Rejected Ales
AGENCY:
Howatson+Company
BRAND:
Matilda Bay
CATEGORY:
Use of Brand Experience & Activation > Customer Retail / In-Store Experience
AWARD:
Silver
ADVERTISER: Matilda Bay
Greeting Milk
AGENCY:
INNORED
BRAND:
Maeil
CATEGORY:
Culture & Context > Social Behaviour
AWARD:
Silver
ADVERTISER: Maeil Dairies
Dear My Hero - Hydrogen Garbage Truck
AGENCY:
INNOCEAN
BRAND:
Hyundai
CATEGORY:
Culture & Context > Corporate Purpose & Social Responsibility
AWARD:
Silver
ADVERTISER: Hyundai Motor Company
Amazing Thailand. Culture to Commerce.
AGENCY:
Ogilvy Thailand
BRAND:
Tourism Authority of Thailand
CATEGORY:
Brand Experience & Activation: Sectors > Travel, Leisure, Retail, Restaurants & Fast Food Chains
AWARD:
Silver
ADVERTISER: Tourism Authority of Thailand
Knock Knock (Board)
AGENCY:
Cheil Worldwide
BRAND:
Korean National Police Agency
CATEGORY:
Touchpoints & Technology > Use of Mobile & Devices
AWARD:
Silver
ADVERTISER: Korean National Police Agency
Knock Knock (Film)
AGENCY:
Cheil Worldwide
BRAND:
Korean National Police Agency
CATEGORY:
Touchpoints & Technology > Use of Mobile & Devices
AWARD:
Silver
ADVERTISER: Korean National Police Agency
Solar Beehive
AGENCY:
INNOCEAN
BRAND:
Hanwha
CATEGORY:
Brand Experience & Activation: Sectors > Consumer Services / Business to Business
AWARD:
Silver
ADVERTISER: Hanwha Group
The Model City 1:1 Scale (Board)
AGENCY:
Hakuhodo Kettle Inc
BRAND:
SHIZUOKA City
CATEGORY:
Channels > Use of Ambient Media: Large Scale
AWARD:
Silver
ADVERTISER: SHIZUOKA City
The Eyeballs Heist
AGENCY:
Wunderman Thompson
BRAND:
Netflix
CATEGORY:
Use of Brand Experience & Activation > Guerrilla Marketing & Stunts
AWARD:
Silver
ADVERTISER: Netflix
If You Seek
AGENCY:
DDB Group Aotearoa
BRAND:
Tourism New Zealand
CATEGORY:
Campaign > Integrated Campaign led by Brand Experience & Activation
AWARD:
Silver
ADVERTISER: Tourism New Zealand
The Missing Chapter (Film)
AGENCY:
Leo Burnett India
BRAND:
Whisper
CATEGORY:
Brand Experience & Activation: Sectors > Healthcare
AWARD:
Bronze
ADVERTISER: Procter & Gamble
Vis - The Road Safety Collection
AGENCY:
TBWA Group New Zealand
BRAND:
Southern Cross Pet Insurance
CATEGORY:
Brand Experience & Activation: Sectors > Consumer Services / Business to Business
AWARD:
Bronze
ADVERTISER: Southern Cross Pet Insurance
Shah Rukh Khan-My-Ad
AGENCY:
Ogilvy India
BRAND:
Cadbury Celebrations
CATEGORY:
Touchpoints & Technology > Tech-led Brand Experience
AWARD:
Bronze
ADVERTISER: Mondelez
