2023 Spikes Asia Award Winners

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2023 Spikes Asia - Grand Prix - Data > Data-driven Targeting
Direct

Welcome to Flipvertising

AGENCY: Clemenger
BRAND: Samsung Galaxy Z Flip4
CATEGORY: Data > Data-driven Targeting
AWARD: Grand Prix
ADVERTISER: Samsung

2023 Spikes Asia - Gold - Digital & Social > Use of Social / Digital Platforms
Direct

Crime Interrupted

AGENCY: Host Havas
BRAND: AFP
CATEGORY: Digital & Social > Use of Social / Digital Platforms
AWARD: Gold
ADVERTISER: Australian Federal Police

2023 Spikes Asia - Gold - Use of Direct > Use of Ambient Media: Small Scale
Direct

Rejected Ales

AGENCY: Howatson+Company
BRAND: Matilda Bay
CATEGORY: Use of Direct > Use of Ambient Media: Small Scale
AWARD: Gold
ADVERTISER: Matilda Bay

2023 Spikes Asia - Gold - Digital & Social > Use of Mobile & Devices
Direct

Knock Knock (Board)

AGENCY: Cheil Worldwide
BRAND: Korean National Police Agency
CATEGORY: Digital & Social > Use of Mobile & Devices
AWARD: Gold
ADVERTISER: Korean National Police Agency

2023 Spikes Asia - Gold - Digital & Social > Use of Mobile & Devices
Direct

Knock Knock (Film)

AGENCY: Cheil Worldwide
BRAND: Korean National Police Agency
CATEGORY: Digital & Social > Use of Mobile & Devices
AWARD: Gold
ADVERTISER: Korean National Police Agency

2023 Spikes Asia - Silver - Direct: Sectors > Healthcare
Direct

The Missing Chapter (Film)

AGENCY: Leo Burnett India
BRAND: Whisper
CATEGORY: Direct: Sectors > Healthcare
AWARD: Silver
ADVERTISER: Procter & Gamble

2023 Spikes Asia - Silver - Use of Direct > Use of Technology
Direct

Shah Rukh Khan-My-Ad

AGENCY: Ogilvy India
BRAND: Cadbury Celebrations
CATEGORY: Use of Direct > Use of Technology
AWARD: Silver
ADVERTISER: Mondelez

2023 Spikes Asia - Silver - Culture & Context > Corporate Purpose & Social Responsibility
2023 Spikes Asia - Silver - Direct: Sectors > Consumer Goods
Direct

Rejected Ales

AGENCY: Howatson+Company
BRAND: Matilda Bay
CATEGORY: Direct: Sectors > Consumer Goods
AWARD: Silver
ADVERTISER: Matilda Bay

2023 Spikes Asia - Silver - Culture & Context > Social Behaviour
Direct

Shagun Ka Lifafa

AGENCY: McCann Mumbai
BRAND: Ujjivan Small Finance Bank
CATEGORY: Culture & Context > Social Behaviour
AWARD: Silver
ADVERTISER: Ujjivan Small Finance Bank

2023 Spikes Asia - Silver - Culture & Context > Breakthrough on a Budget
Direct

Chatpat

AGENCY: FCB Ulka
BRAND: SOS Children’s Villages India
CATEGORY: Culture & Context > Breakthrough on a Budget
AWARD: Silver
ADVERTISER: SOS Children’s Villages

Direct

AGENCY: MullenLowe Global
BRAND: Closeup
CATEGORY: Direct
AWARD: Silver

2023 Spikes Asia - Bronze - Culture & Context > Social Behaviour
Direct

Crime Interrupted

AGENCY: Host Havas
BRAND: AFP
CATEGORY: Culture & Context > Social Behaviour
AWARD: Bronze
ADVERTISER: Australian Federal Police

2023 Spikes Asia - Bronze - Direct: Sectors > Consumer Services / Business to Business
Direct

Beyond Binary Code

AGENCY: Colenso BBDO Auckland
BRAND: Spark
CATEGORY: Direct: Sectors > Consumer Services / Business to Business
AWARD: Bronze
ADVERTISER: Spark New Zealand

2023 Spikes Asia - Bronze - Culture & Context > Corporate Purpose & Social Responsibility
Direct

Beyond Binary Code

AGENCY: Colenso BBDO Auckland
BRAND: Spark
CATEGORY: Culture & Context > Corporate Purpose & Social Responsibility
AWARD: Bronze
ADVERTISER: Spark New Zealand

2023 Spikes Asia - Bronze - Data > Data-driven Targeting
Direct

Shah Rukh Khan-My-Ad

AGENCY: Ogilvy India
BRAND: Cadbury Celebrations
CATEGORY: Data > Data-driven Targeting
AWARD: Bronze
ADVERTISER: Mondelez

2023 Spikes Asia - Bronze - Digital & Social > Use of Social / Digital Platforms
Direct

Chatpat

AGENCY: FCB Ulka
BRAND: SOS Children’s Villages India
CATEGORY: Digital & Social > Use of Social / Digital Platforms
AWARD: Bronze
ADVERTISER: SOS Children’s Villages

2023 Spikes Asia - Bronze - Culture & Context > Cultural Insight
Direct

Oil Spill

AGENCY: DDB Mudra
BRAND: Indeed
CATEGORY: Culture & Context > Cultural Insight
AWARD: Bronze
ADVERTISER: Indeed

2023 Spikes Asia - Bronze - Direct: Sectors > Consumer Goods
Direct

Welcome to Flipvertising

AGENCY: Clemenger
BRAND: Samsung Galaxy Z Flip4
CATEGORY: Direct: Sectors > Consumer Goods
AWARD: Bronze
ADVERTISER: Samsung

2023 Spikes Asia - Bronze - Use of Direct > Mailing
Direct

The BallerCard

AGENCY: Clemenger
BRAND: Ikea
CATEGORY: Use of Direct > Mailing
AWARD: Bronze
ADVERTISER: IKEA