Hell Pizza - "AfterLife Pay" by Spikes Asia 2024
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| Title | AfterLife Pay |
| Brief | ‘Buy Now Pay Later’ schemes can be used for almost anything now. But with high fees for late payments, more and more people are getting trapped into spirals of debt, causing governments to step in and regulate.So when HELL Pizza was approached to join a scheme, we decided to make a stand by creating our own scheme that their customers would never have to worry about.Well, not in their lifetime.AfterLife Pay launched in NZ and Australia, giving customers an opportunity to sign a legally-binding amendment to their Will declaring that they were prepared to pay back their pizza debt, once deceased.A campaign directed people to a microsite where they could select their pizza, then share their signed Will on social media for the chance to be one of 666 to make it official.News spread like a viral disease, sparking social and media attention, appearing in over 100 headline news worldwide. |
| Agency | The Yarn Agency |
| Campaign | AfterLife Pay |
| Advertiser | Hell Pizza |
| Brand | Hell Pizza |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Advertising Agency | Y..n Subscribers Only |
| CEO | H...h D..y Subscribers Only |
| Executive Creative Director | M..t S....rs Subscribers Only |
| Executive Creative Director | R..h R...on Subscribers Only |
| Creative | C....al ..y Subscribers Only |
| Creative | M....el Gil.......len Subscribers Only |
| Producer/Director | T...h P...an Subscribers Only |
| DOP | ..n F...t Subscribers Only |
| Editor | ..t Ka....ma Subscribers Only |
| Sound | R....te Subscribers Only |
| Retouching | D...y M..k Subscribers Only |
| PR Agency | T...n .R Subscribers Only |
| General Manager | J....da T...n Subscribers Only |
| Senior Media Advisor | S...e B....an Subscribers Only |
| PR Consultant | H...ah Pa.....an Subscribers Only |
| Client | H..l P...a Subscribers Only |
| CEO | ..n C....ng Subscribers Only |
| Founder | C...um D...es Subscribers Only |
| Marketing Manager | S...g ..y Subscribers Only |