2024 Spikes Asia Award Winners

Spikes Asia

Creative Award

Singapore, Singapore

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2024 Spikes Asia - Grand Prix - Corporate Purpose & Social Responsibility

PR

Correct the Internet

AGENCY: DDB Group Aotearoa
BRAND: Team Heroine
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Grand Prix
ADVERTISER: Team Heroine

2024 Spikes Asia - Gold Spikes Asia - Corporate Image, Communication & Reputation Management

PR

Pollution Pencils

AGENCY: Wunderman Thompson
BRAND: Otrivin
CATEGORY: Corporate Image, Communication & Reputation Management
AWARD: Gold Spikes Asia
ADVERTISER: Haleon

2024 Spikes Asia - Gold Spikes Asia - Not-for-profit / Charity / Government

PR

Shift 20 Initiative

AGENCY: Special Group
BRAND: Shift 20 Initiative
CATEGORY: Not-for-profit / Charity / Government
AWARD: Gold Spikes Asia
ADVERTISER: Dylan Alcott Foundation

2024 Spikes Asia - Silver Spikes Asia - Social Engagement

PR

Correct the Internet

AGENCY: DDB Group Aotearoa
BRAND: Team Heroine
CATEGORY: Social Engagement
AWARD: Silver Spikes Asia
ADVERTISER: Team Heroine

2024 Spikes Asia - Silver Spikes Asia - Cultural Insight

PR

Shellmet (120s)

AGENCY: TBWA\HAKUHODO
BRAND: Koushi Chemical Industry
CATEGORY: Cultural Insight
AWARD: Silver Spikes Asia
ADVERTISER: Koushi Chemical Industry

PR

Letters to Neighbours

AGENCY: Forsman & Bodenfors Singapore
BRAND: Mandarin Oriental
CATEGORY: Brand Voice & Strategic Storytelling
AWARD: Silver Spikes Asia
ADVERTISER: Mandarin Oriental Hotel Group

2024 Spikes Asia - Silver Spikes Asia - Crisis Communications & Issue Management

PR

Buick Nail Clipper

AGENCY: Ogilvy China
BRAND: Buick
CATEGORY: Crisis Communications & Issue Management
AWARD: Silver Spikes Asia
ADVERTISER: General Motors Corp.

2024 Spikes Asia - Silver Spikes Asia - Social Behaviour

PR

McDonald's Yes Kids Zone (Board)

AGENCY: Leo Burnett Inc.
BRAND: McDonald's
CATEGORY: Social Behaviour
AWARD: Silver Spikes Asia
ADVERTISER: McDonald's

PR

Milk Manga

AGENCY: VML Ogilvy Japan
BRAND: Seki Milk
CATEGORY: Local Brand
AWARD: Bronze Spikes Asia
ADVERTISER: Seki Farm

2024 Spikes Asia - Bronze Spikes Asia - Use of Events & Stunts

PR

The unavailable sweater - The Unavailable Drop

AGENCY: SEED
BRAND: The Teplo Foundation
CATEGORY: Use of Events & Stunts
AWARD: Bronze Spikes Asia
ADVERTISER: The Teplo Foundation

2024 Spikes Asia - Bronze Spikes Asia - Travel, Leisure, Retail, Restaurants & Fast Food Chains

PR

AfterLife Pay

AGENCY: The Yarn Agency
BRAND: Hell Pizza
CATEGORY: Travel, Leisure, Retail, Restaurants & Fast Food Chains
AWARD: Bronze Spikes Asia
ADVERTISER: Hell Pizza

2024 Spikes Asia - Bronze Spikes Asia - Launch / Re-launch

PR

The Right to Care Card (film)

AGENCY: MullenLowe TREYNA
BRAND: Quezon City Local Government
CATEGORY: Launch / Re-launch
AWARD: Bronze Spikes Asia
ADVERTISER: Quezon City Local Government

2024 Spikes Asia - Bronze Spikes Asia - Integrated Campaign led by PR

PR

A Million Logos (Board)

AGENCY: Ogilvy
BRAND: Colgate
CATEGORY: Integrated Campaign led by PR
AWARD: Bronze Spikes Asia
ADVERTISER: Colgate-Palmolive Company

2024 Spikes Asia - Bronze Spikes Asia - Real-time Response

PR

England Bitter (Board)

AGENCY: The Monkeys
BRAND: Victoria Bitter
CATEGORY: Real-time Response
AWARD: Bronze Spikes Asia
ADVERTISER: Carlton & United Breweries

2024 Spikes Asia - Bronze Spikes Asia - Innovative Use of Influencers

PR

Gift of the Ganga

AGENCY: MullenLowe Lintas Group
BRAND: Lifebuoy
CATEGORY: Innovative Use of Influencers
AWARD: Bronze Spikes Asia
ADVERTISER: Unilever

2024 Spikes Asia - Bronze Spikes Asia - Use of Technology

PR

Pīkari Mai (Board)

AGENCY: Colenso BBDO Auckland
BRAND: Pīkari Mai
CATEGORY: Use of Technology
AWARD: Bronze Spikes Asia
ADVERTISER: Kōpū O Te Rangi

PR

Roza X Hunger Crybaby Sauce

AGENCY: VML Thailand
BRAND: Netflix x Roza
CATEGORY: Sponsorship & Brand Partnerships
AWARD: Bronze Spikes Asia
ADVERTISER: Netflix X Hi-Q Food Products