My Latest Work
SEE ALL WORKOREO Thins Protection Program
OREO Thins Protection Program
Women vs. the glass ceiling
Some injuries never heal
About me
I believe advertising falls into one of two categories: It either enriches or pollutes our lives. Think about all the advertising you see. Is it enriching? or polluting? Then think about the brands people love, does their advertising enrich or pollute? I try and help brands enrich people’s lives.
I've worked in four continents and one sub continent. Have won major industry awards at every show. Including an Emmy, Cannes Film Grand Prix, Several D&AD and One Show Pencils. Along with many pieces of work in the permanent collect at MOMA. And work inducted in the Clio Hall of Fame work.
I’ve worked in many categories of advertising: including B2B, Pharma, financial, FMCG and tech.
Sector Experience
My Work
SEE ALL WORKNot all scars are visible
- BRAND:
- Joe Torre Safe at Home Foundation
- AGENCY:
- gyro :
Joe Torre Safe At Home Foundation- Phone Call
- BRAND:
- The Joe Torre Safe at Home Foundation
- AGENCY:
- gyro :
Bed
- BRAND:
- Visine
- AGENCY:
- J. Walter Thompson New York
Film
- BRAND:
- Visine
- AGENCY:
- J. Walter Thompson New York
Kitchen
- BRAND:
- Visine
- AGENCY:
- J. Walter Thompson New York
Bobby Badfingers
- BRAND:
- Lakland
- AGENCY:
- Leo Burnett Chicago
Brutality
- BRAND:
- YoungGuns 2004 Call for Entries
- AGENCY:
- Leo Burnett Chicago
Positions
Executive Creative Director
Detroit, United States
March 2023 - Present (1 year 9 months)
Executive Creative Director
gyro :
New York, United States
2016 - Present (8 years 11 months)
ECD of New York (and at one point SF too). Working on Hiscox, Fujifilm, Emblem Health, ACPNY, LinkedIn, Corning, HP, Facebook, Fujifilm, BI, DXC, MasterCard, LinkedIn, Current GE, Amex and DXC.
Some injuries never heal
- BRAND:
- Joe Torre Safe at Home Foundation
- AGENCY:
- gyro :
Not all scars are visible
- BRAND:
- Joe Torre Safe at Home Foundation
- AGENCY:
- gyro :
Executive Creative Director/Writer
Freelance
United States
2021 - 2023 (2 years)
Working for many agencies and some clients directly. A lot of pharma work with a steep and interesting learning curve for me. I've helped win several pitches for different agencies.
OREO Thins Protection Program
- BRAND:
- Oreo
- AGENCY:
- the community
OREO Thins Protection Program
- BRAND:
- Oreo
- AGENCY:
- the community
Executive Creative Director
New York, United States
2007 - 2009 (2 years)
I was an ECD responsible for DTC, Scott, Sunsilk and Kleenex. I also worked on some accounts i wasn't responsible for like Rolex, Macy's, Visine and Neosporin.
Pitched and won Jose Cuervo and parts of Microsoft.
Pitched and won Jose Cuervo and parts of Microsoft.
Bed
- BRAND:
- Visine
- AGENCY:
- J. Walter Thompson New York
Film
- BRAND:
- Visine
- AGENCY:
- J. Walter Thompson New York
Kitchen
- BRAND:
- Visine
- AGENCY:
- J. Walter Thompson New York
Successfully repositioned Vaseline globally. Worked on British Airways, Axe, All detergent, Levi's. Pitched and won Dyson and the global Wisk account.
Learning the machinations of a big global and loved global agency. Won Projects on McDonald's, helped create the “Who are you?” campaign for Nintendo and do also do award winning work for NHTSA and Lakeland Bass Guitars.
Bobby Badfingers
- BRAND:
- Lakland
- AGENCY:
- Leo Burnett Chicago
Brutality
- BRAND:
- YoungGuns 2004 Call for Entries
- AGENCY:
- Leo Burnett Chicago
Cards
- BRAND:
- YoungGuns 2004 Call for Entries
- AGENCY:
- Leo Burnett Chicago
Maize
- BRAND:
- YoungGuns 2004 Call for Entries
- AGENCY:
- Leo Burnett Chicago
Uzi
- BRAND:
- YoungGuns 2004 Call for Entries
- AGENCY:
- Leo Burnett Chicago
School's Out
- BRAND:
- Nintendo Gamecube
- AGENCY:
- Leo Burnett Chicago
These were my most formative years where i was forced to unlearn everything I thought I knew about advertising (and that until then had served me well), and relearn how to write ads that impacted culture for Nike North America, Asia, Latin America and Australia. As well as Coke and the Native American College Fund.
Move
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
Tag (90 sec)
- BRAND:
- Nike
- AGENCY:
- Wieden+Kennedy
Concepteur / rédacteur
gyro New York
New York, United States