Paul Ducré

Deputy Managing Director / Head of New Business at DDB Paris

PARIS, France

My Latest Work

SEE ALL WORK

Croque McDo

Greek Mac

Royal Family

Big Mac

About me

Seasoned advertising professional with over 11 years agency experience (DDB Paris / Tribal Worldwide Singapore) on global brands including Lipton, Wall's, Nike, Honda, Roc and Greenpeace.

Recognized for intelligent leadership and a passion for driving brand growth through effective and creative world-class communication.

Specialties:
Brand strategy and positioning
Integrated campaign development
Digital development
Social Media
Ability to sell creative ideas
Client relationship management
Team building, Training and Mentoring

Sector Experience

Awards

People I worked with

Alexander Kalchev

Executive Creative Director

DDB Paris

Mélanie Pennec

Directrice de Création

DDB Paris

Cedric Ledoux

Planneur Stratégique Senior

DDB Paris

Corinne Persch

Head of TV production department/ Responsable Production Films

My Work

SEE ALL WORK

Croque McDo

BRAND:

McDonald's

AGENCY:

DDB Paris

Croquez le monde

BRAND:

McDonald's

AGENCY:

DDB Paris

Bienvenue comme vous êtes

BRAND:

McDonald's

AGENCY:

DDB Paris

Made by Life. Made for Life.

BRAND:

Volkswagen Golf

AGENCY:

DDB Paris

Vestiaire

BRAND:

McDonald's

AGENCY:

DDB Paris

McDo Music Tour

BRAND:

McDonald's

AGENCY:

DDB Paris

McSmart

BRAND:

McDonald's

AGENCY:

DDB Paris

Marionette

BRAND:

McDonald's

AGENCY:

DDB Paris

Frite

BRAND:

McDonald's

AGENCY:

DDB Paris

Positions

Deputy Managing Director / Head of New Business

DDB Paris

PARIS, France

June 2014 - Present (10 years 6 months)

Paul began his career in 2005 at DDB Paris where he was in charge for several years of integrated communication for clients such as Nike, L’Equipe, Honda Moto and Lipton Ice Tea International.In January 2012, he joined Tribal DDB Singapore where he managed Unilever brands portfolio (digital) in SEA region as Group Account Director and then Business Director. In two-and-a-half years, as account lead, he participated to 8 new business wins within Unilever brands portfolio: Wall’s, Lipton, Dove, Clear Men, Lifebuoy, Sunsilk, Rexona, Tony&Guy.In June 2014, he is back at DDB Paris as Deputy Managing Director in charge of New Business.