Lucía's journey encompasses a wealth of experience spanning more than two decades, with her career's inception at SOGECABLE. Her transformative path led her to Shackleton in 2004, where she embarked on a diverse trajectory across various roles over the subsequent 17 years. A pivotal moment arrived in 2019 when Accenture's acquisition of Shackleton unfolded, setting the stage for Lucía's elevation to the role of Shackleton Spain's General Manager in 2020.
Lucía's expertise spans campaigns and communication programs, a realm where her adept leadership shines through. Her impact resonates across an array of industries, including retail, consumer goods, entertainment, resources, and communications. This multidimensional mastery has manifested in celebrated campaigns, attaining recognition and honors from esteemed festivals including Cannes Lions, Echo Awards, Caples Awards, El Sol, Eficacia Awards, and Evento Plus.
With a career defined by evolution, accomplishment, and innovation, Lucía's contributions have left an indelible mark in the world of marketing and communication