A purpose-built agency established by STW Group dedicated to Westfield. Sibling has been purpose built to handle all of Westfield's integrated strategy, digital, communications, public relations and media business under one roof.
During my time at Sibling, I operated as the 2iC to the Managing Director, I developed the integrated Christmas strategy and led the operations. I also participated in elaborating the new decision-making process document to increase efficiency between Westfield and the Agency.
I managed a team of 12 (media, social, pr, ATL) in charge of delivering local and national work.
Group Account Director Brand strategist. Freelance.
RECKITT BENCKISER:
Durex - Fundawear.
- Silver Lion PR (Cannes Festival - June 2013)
- Shorlist Mobile Lions (Cannes Festival - June 2013)
- Shortlist Cyber Lions (Cannes Festival - June 2013)
- Silver Sabre + four excellence awards for PR (The sabre awards, Shanghai - August 2013)
- Gold: Innovation (Ad Stars Festival, Busan South Korea - August 2013)
- Silver: PR (Ad Stars Festival, Busan South Korea - August 2013)
- Cristal: Future is Now Category of the best use of creative technology (Cristal Festival Awards, Courchevel - January 2014)
Nurofen for children - Evangelist
- Effie Finalist Healthcare category 2013 (sept 2013)