Lance’s flair for turning tons of data and consumer research into constructive insights makes him a key asset to our clients. Before joining TracyLocke, he gained invaluable experience at Element 79 and Euro RSCG, working on a variety of strategic initiatives for Gatorade, Tower Records, Footlocker and Wilson Sporting Goods. Lance is an avid sportsman (if you couldn’t tell by his client roster) and can be found on most weekends on one field, court, course or another. Of course, that’s a whole lot harder these days since he’s a dad of a 1-year-old daughter.