Devika Bulchandani

Devika Bulchandani is President of McCannXBC (ExtraBoldCondensed), a post she assumed in 2014. For the previous two years she had been Chief Strategy Officer of McCann XBC, McCann Worldgroup’s agency dedicated to MasterCard, and Managing Director of Global Strategy of McCann.

McCann XBC, formed in 2012, works on MasterCard’s global marketing efforts alongside additional McCann Worldgroup companies such as MRM//McCann and Interpublic agencies such as R/GA and Octagon. Devika is responsible for focusing the entire XBC team around the world on ensuring that MasterCard’s global “Priceless” platform, introduced by McCann in 1997, works in new and ever more relevant ways.