Grégoire Audidier
International Communication & Client Experience Strategy Director at Chanel Parfums Beauté
Courbevoie, France
My Latest Work
SEE ALL WORKL'Homme idéal (120 sec. Français)
Homage
Ideal Man (90 sec English)
Favourites
About me
Il débute sa carrière en 1996 et rejoins successivement les équipes de planning stratégique de BDDP, Tequila Londres, TBWA, puis DDB Paris. Il devient en 2008 directeur du Planning Stratégique de Tribal DDB Paris puisest nommé Directeur des Stratégies Digitales de DDB. Il rejoint Isobar en 2012 à la tête du Planning Stratégique.
Brand planning, strategies and ideas /// on & off communication strategies /// integrated campaigns /// social strategies, e-PR, e-influence /// digital ecosystems design and animation /// digital platform development /// content strategies /// e-crm, e-commerce, m-commerce activations /// HR 2.0 and employee empowerment strategies /// product and service concept development /// audience and digitalized user journeys analysis /// on & off hydrid culture.
Main clients : Puig, Accor, BMW, Mini, Audi, Système U, Castorama, Adidas, Peugeot, Citroën, Michelin, Disney, J&B, McDonald's, SFR, Total, L'Oréal, Bouygues Telecom, TF1, Allianz, Brandt, GQ magazine, Lipton, INPES / Tabac, Loto, AOL, Club Internet, SIG...
Sector Experience
Awards
- 2008 Grand Prix Stratégies de la Publicité
- 2008 Cristal Media & ADvertising Summit
- 2008 Prix Club des Directeurs Artistiques (Club des DA)
- 2008 Epica Awards
- 2008 Cannes Lions International Festival of Creativity
- 2008 Grand Prix de la Publicité Presse Magazine
- 2006 YoungGuns International Advertising Award
- 2005 The New York Festivals Advertising Awards
People I worked with
Alexander Kalchev
Executive Creative Director
DDB Paris
Sylvain Thirache
Executive creative director & founder SID LEE Paris
SID LEE PARIS
Sophie Mégrous
Head of TV & Art Buying Dpmt
DDB Paris
Olivia Pasquier-Dauguet
Advertising Manager
E.Leclerc
Tim Godsall
Director
Biscuit Filmworks LA
My Work
SEE ALL WORKEarly Morning
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
One Again
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
LOL
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
Mathieu's Phonebook
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
Positions
International Communication & Client Experience Strategy Director at CHANEL PARFUMS BEAUTE
CHANEL
France
December 2016 - Present (7 years 11 months)
Global Communication and Client Experience Strategy:
Ad Campaigns, E-business, CRM, Digital campaigns and platforms, Social Media, Media, Press Relations and Infuence, POS Marketing, Standalone Retail, Training, International Coordination.
Ad Campaigns, E-business, CRM, Digital campaigns and platforms, Social Media, Media, Press Relations and Infuence, POS Marketing, Standalone Retail, Training, International Coordination.
Managing Director in charge of Digital Strategies
Boulogne-Billancourt, France
September 2014 - Present (10 years 2 months)
Managing Director in charge of Strategies
DAN Paris
Boulogne-Billancourt, France
September 2014 - Present (10 years 2 months)
Deputy Managing Director / in charge of Strategies
Isobar
Paris, France
January 2014 - August 2014 (7 months)
Head of Strategy / Board member
Isobar
Paris, France
May 2012 - December 2013 (1 year 7 months)
Account: McDonald's, Bouygues Telecom, Unilever / Lipton ...
Favourites
- BRAND:
- Bouygues Télécom
- AGENCY:
- DDB Paris
Early Morning
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
One Again
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
LOL
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
Mathieu's Phonebook
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
- 2008 Grand Prix Stratégies de la Publicité
- 2008 Cristal Media & ADvertising Summit
- 2008 Prix Club des Directeurs Artistiques (Club des DA)
- 2008 Epica Awards
- 2008 Cannes Lions International Festival of Creativity
- 2008 Grand Prix de la Publicité Presse Magazine
- 2006 YoungGuns International Advertising Award
- 2005 The New York Festivals Advertising Awards
Strategic Planning - Head of Digital Culture
PARIS, France
February 2010 - October 2010 (8 months)
In charge of DDB° digital culture development as part of the agency change project (DDB° Digital Culture Program / design and launch of the Digital Post (1500 readers/week) / DDB° Digital University (client digital training program).
Favourites
- BRAND:
- Bouygues Télécom
- AGENCY:
- DDB Paris
Early Morning
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
One Again
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
LOL
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
Mathieu's Phonebook
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
- 2008 Grand Prix Stratégies de la Publicité
- 2008 Cristal Media & ADvertising Summit
- 2008 Prix Club des Directeurs Artistiques (Club des DA)
- 2008 Epica Awards
- 2008 Cannes Lions International Festival of Creativity
- 2008 Grand Prix de la Publicité Presse Magazine
- 2006 YoungGuns International Advertising Award
- 2005 The New York Festivals Advertising Awards
Head of Strategic Planning
Paris, France
September 2008 - November 2009 (1 year 2 months)
Digital strategies for DDB and Tribal DDB clients, new business, agency management.
Accounts: Bouygues Telecom (strategic lead of the biggest DDB France client), Audi, AGF, Allianz, TF1, Brandt, Cinna, GQ Magazine, INPES / tabac, Club Internet, new business.
Favourites
- BRAND:
- Bouygues Télécom
- AGENCY:
- DDB Paris
Early Morning
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
One Again
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
LOL
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
Mathieu's Phonebook
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
- 2008 Grand Prix Stratégies de la Publicité
- 2008 Cristal Media & ADvertising Summit
- 2008 Prix Club des Directeurs Artistiques (Club des DA)
- 2008 Epica Awards
- 2008 Cannes Lions International Festival of Creativity
- 2008 Grand Prix de la Publicité Presse Magazine
- 2006 YoungGuns International Advertising Award
- 2005 The New York Festivals Advertising Awards
Accounts: Loto, AOL, Bouygues Telecom, Lactalis, Selftrade, Kelkoo, new business.
Favourites
- BRAND:
- Bouygues Télécom
- AGENCY:
- DDB Paris
Early Morning
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
One Again
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
LOL
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
Mathieu's Phonebook
- BRAND:
- Bouygues Telecom
- AGENCY:
- DDB Paris
- 2008 Grand Prix Stratégies de la Publicité
- 2008 Cristal Media & ADvertising Summit
- 2008 Prix Club des Directeurs Artistiques (Club des DA)
- 2008 Epica Awards
- 2008 Cannes Lions International Festival of Creativity
- 2008 Grand Prix de la Publicité Presse Magazine
- 2006 YoungGuns International Advertising Award
- 2005 The New York Festivals Advertising Awards
Account Planner / Account Executive
Boulogne Billancourt, France
January 1998 - December 1999 (1 year 11 months)
Accounts: Mc Cain, Lu, Amora
Account Planner
TEQUILA\London
London, United Kingdom
June 1996 - January 1998 (1 year 7 months)
Accounts: 20th Century Fox, Clarks, Rothmans
Education
Communication and marketing
1993 - 1996 (3 years)
Activities and Societies: Telescoop, the school TV channel (funder member of)
