Simon is currently one of Canada's top freelance creative thinkers. His work for the first Down Syndrome Answers campaign won 11 Cannes Lions as well as D&Ad, The One Show, Grand Clio and Webby's. He's a big believer in relevant advertising, not disruption. So much so he opened his own agency with a new philosophy where Media, Strategy and Creativity work synchronously to get to more relevant work, faster.