Peter Ampe

Peter stands as one of Europe's highly esteemed creative directors, boasting an exceptional track record adorned with 44 Cannes Lions and 19 effie awards. His distinctiveness lies in his remarkable ability to metamorphose each creative directive into a profound and purposeful concept. His pursuit extends beyond conventional creativity, delving into the realm of societal significance for every brand he encounters.

Beyond his accolades, Peter has also left a literary mark as the co-author of 'Great Minds Think Unalike,' a book collaboratively penned with his wife and leadership coach, Emily Rammant. This work sheds light on the inherent creative advantages stemming from conditions like ADHD, ASD, dyslexia, and OCD.

The year 2022 unfolded as a Grand Cru Year for both Peter and his agency, FamousGrey. Their campaign, the Volvo Street Configurator, not only clinched a prestigious Gold Lion at Cannes but also seized a Grand Prix at Eurobest. Further enhancing his stature, Peter received an exclusive invitation to join the One Show Jury and took up a pivotal role in the Belgian effie jury.

Equipped with a Master's degree in Linguistics and Literature, Peter embarked on his professional journey as a freelance journalist and a language instructor for political refugees. At the age of 29, he pivoted into the domain of advertising, driven by a vision to infuse authenticity into the industry. Today, he commands the role of Chief Creative Officer (CCO) at FamousGrey, while also holding a significant seat in the Grey Creative Global Council.