Simon joined TBWAChiatDay in March 2019, brought on to lead agency’s strategy department and expand the role that strategy plays for modern businesses and brands.
Simon came from R/GA London where he worked on the agency’s Nike portfolio. Before that, he was at Sid Lee for three years and previously a planning director at Droga5 in Sydney. His career has also included spells at AKQA, Abbott Mead Vickers BBDO, Host Sydney and Clemenger BBDO.