Michelle Rich
Editorial Company Executive Producer at Alter Ego
Toronto, Canada
TitleFamous Fingers
BriefEven though prostate cancer kills 4,000 Canadian men every year, guys don’t like to talk about prostate exams. But they do like to talk about sports, music and movies. So we combined the thing they don’t like to talk about with the things they do because making it easier to talk about prostate cancer just might save their lives.
Agency
Campaign Famous Fingers
Advertiser Prostate Cancer Canada
Brand Prostate Cancer Awareness

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PostedNovember 2018
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