1|2|3 Smart Account - "Beyond Money"

MRM//McCann Madrid, Spain

Awards

25650

Brand: 1|2|3 Smart Account
Country: Spain

Advertiser: Santander

Title	Beyond Money
Brief	To connect a key generation to the brand and talk to them about a new product, Santander Bank decided to think and speak as millennials do. To achieve that, we decided to rethink the concept of wealth by questioning the true value of money – using a sci-fi thriller. The story allows the bank to engage young people with a very entertaining, philosophical idea about the balance between money and experiences – a balance which is a key feature of the product. -- Santander Bank decided to connect with millennials by questioning the true value of money via a sci-fi thriller. The "Black Mirror" style episode depicts a world in which one can sell one's most precious memories for cash. But when a woman literally removes too much of her memory bank, the consequences are terrifying. Following Spain’s historic economic crisis, people — primarily millennials — lost faith in banks. To promote a new type of account to a generation who just didn’t want to listen, Santander Bank produced an attention-grabbing, cinema-worthy short film. Void of any branding, the film simply — and quite beautifully — poses the question: what is worth more, experiences or money? Luckily with the bank’s new offer, clients won't have to choose.
Agency	MRM//McCann
Campaign	Beyond Money
Advertiser	Santander
Brand	1\|2\|3 Smart Account
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	June 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	1076 seconds
Chief Creative Officer	M...el B....ca Subscribers Only
Creative Director	J...�s Re....ta Subscribers Only
Creative Director	..e ..n Subscribers Only
Art Director	R...el M...no Subscribers Only
Copywriter	S...io Vi......bia Subscribers Only
Copywriter	M...os Ma....nez Subscribers Only
Art Director	R...�n S....hez Subscribers Only
Art Director	Y...i G...ez Subscribers Only
Art Director	D..i R....na Subscribers Only
Brand Management	J...e .e Fe....co Subscribers Only
Client Services Manager	G...án Fr....ch Subscribers Only
Account Supervisor	M...a C...en Subscribers Only
Account Executive	H...na G...ia Subscribers Only
Account Executive	R...�n M...os Subscribers Only
Head of Digital	E...a A..i Subscribers Only
Content Management Supervisor	S...io R....ez Subscribers Only
Production Company Producer	S..a M...oz Subscribers Only
Planning Supervisor	R...EL ES......EÓN Subscribers Only
Director	K..e M...lo Subscribers Only
Director of Photography (DOP)	A..x C....án Subscribers Only