About me
Creative Director. Mountain Trekker, Charity Fundraiser, Mum
Specialties: Creative Writing, Conceptual thinking, Directing, TV, Broadcast, Insights, Strategy, Channel Branding, Art Direction, Production, Film, Social, Digital
vimeo.com/channels/minaxi
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Positions
Leading marketing campaigns, content creation and channel identity across TV & Digital for BBC TV channels and platforms.
Executive Creative Director
London, United Kingdom
December 2015 - March 2016 (3 months)
Creatively Lead and helped set up the newly formed BBC Creative marketing team across all platforms
Group Creative Director
London, United Kingdom
June 2015 - December 2015 (6 months)
Creatively lead the BBC Vision portfolio teams
Creative Director
London, United Kingdom
February 2005 - May 2015 (10 years 3 months)
Creatively leading teams on individual BBC channel brands
Most recently BBC One and overseeing the ‘Original British Drama’ for 2 years
Previously BBC Three & HD, Two & Four. Plus the Commercial short form content team
Most recently BBC One and overseeing the ‘Original British Drama’ for 2 years
Previously BBC Three & HD, Two & Four. Plus the Commercial short form content team
Creative Director
London, United Kingdom
January 2000 - February 2005 (5 years 1 month)
Broadcasting & Presentation
Lead a portfolio of BBC channels: Two, Choice, Knowledge, CBBC
Followed by BBC Two & BBC Four
PREVIOUS EXPERIENCE
Creative Head leading individual teams on BBC TV channels including launching the UKTV portfolio of channels.
Secondment to help set up a Creative team at MySpace a placement at Discovery International in Washington.
Creative & Promotions Director experience at BBC & launching Carlton Television ITV.
Began my career as Assistant Producer, Researcher and Production Assistant on Music & Documentary programmes at the BBC.
Lead a portfolio of BBC channels: Two, Choice, Knowledge, CBBC
Followed by BBC Two & BBC Four
PREVIOUS EXPERIENCE
Creative Head leading individual teams on BBC TV channels including launching the UKTV portfolio of channels.
Secondment to help set up a Creative team at MySpace a placement at Discovery International in Washington.
Creative & Promotions Director experience at BBC & launching Carlton Television ITV.
Began my career as Assistant Producer, Researcher and Production Assistant on Music & Documentary programmes at the BBC.
Education
Cultural & Media studies
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