About me
objective
• provide business development, strategic, and creative marketing services for small and big businesses
• brand design, websites, e-commerce, entertainment programming and marketing, innovative production resourcing
experience
• agency and client side - delivering award-winning strategic and creative services to build brands in local and international markets
• packaged goods, healthcare, education, wellness, beauty, financial services, media entertainment
• leading teams in strategic thinking, organization, creativity, and business growth
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Founder
marketing services
January 2017 - Present (7 years 10 months)
Digital design & production development - brand design, websites, ecommerce, entertainment programming and marketing, innovative production resourcing
Strategist, marketing director
Both-Worlds
2009 - Present (15 years 10 months)
Co-executive producer of puppet nation usa
business development, marketing, creative and production support for puppet nation
the most awarded digital and tv comedy program in south africa, puppet nation was twice nominated for international emmy
business development, marketing, creative and production support for puppet nation
the most awarded digital and tv comedy program in south africa, puppet nation was twice nominated for international emmy
Strategy & account management
New York, United States
September 2013 - May 2017 (3 years 8 months)
Launched award-winning campaigns for fallon health, suffolk university, the university of chicago medicine. doubled awareness and reputation measures for Fallon. advanced UCM from #6 to #2 in Chicago market, attracting top talent, fueling successful expansion projects.
created and led summer internship training programs
created and led summer internship training programs
Director of marketing
Taskstream
October 2011 - 2013 (1 year 3 months)
New strategy, positioning, branding, web-site, integrated campaigns, business development
saas for higher education
saas for higher education
Start-up incubator
Urtak
2007 - 2011 (4 years)
Launched new collaborative online survey platform
strategy, business development, internship programs
selected for the first nyc techstars program, funded
strategy, business development, internship programs
selected for the first nyc techstars program, funded
award-winning design firm, created & launched avon’s mark and liiv brands, russell & hazel home office products, ps finance
Adjunct professor
Columbia University in the City of New York
2001 - 2005 (4 years)
Led program design, taught strategy & creativity courses with projects for universal music, the ap, zico, the united nations
Group Vice President, global advertising
Avon
1998 - 2002 (4 years)
“chairman & ceo’s award”
new global strategy, positioning, campaign - "Let's talk."
reorganiized worldwide creative resources,
winning awards, savings (millions), adding brand value (billions)
new global strategy, positioning, campaign - "Let's talk."
reorganiized worldwide creative resources,
winning awards, savings (millions), adding brand value (billions)
managing director, board director
Batey Ads
1994 - 1997 (3 years)
“singapore’s most enterprising company”
#1 asian agency in creative awards, tripled profits, reorganized, modernized, iconic work
#1 asian agency in creative awards, tripled profits, reorganized, modernized, iconic work
managing director
BSB Singapore
1991 - 1994 (3 years)
“asian agency of the year”
rebuilt asian ad agency - from #18 to #8
won new business and lots of creative awards - heineken, army, hyundai, world gold council, sbc radio, Thomson
rebuilt asian ad agency - from #18 to #8
won new business and lots of creative awards - heineken, army, hyundai, world gold council, sbc radio, Thomson
Education
MBA marketing, international business
distinguished leader lecture series committee
marketing association
fellowship program - international relations interdisciplinary program for columbia university graduate students from business, law, medicine, education, journalism, social work, and international aff
BA spanish, math
Activities and Societies:
varsity squash, tennis, wamh radio dj, dke, intramurals, amherst ‘a’ award
12 college exchange at Wellesley College
