| Title | Grow with your garden. |
| Brief | GARDENA, the top-of-mind brand for traditional gardeners, also wanted to address potential urban gardeners.Idea:Urban gardening and street art come from a similar subcultural background: people, who are interested in street art, are also likely to be interested in urban gardening and conversely. Therefor communicating in their aesthetics and codes, would have much more impact, than a classic billboard.Solution:A huge mural (16m height, 10with) was painted on an inner-city apartment building in a heavily trafficked area. It showed a giant girl, which seemed to pour the tree in front of the wall with the Original GARDENA System. |
| Agency |
Heimat Wien
|
| Campaign |
Grow with your garden
|
| Advertiser |
gardena
|
| Brand |
GARDENA
|
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| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Outdoor/Out of Home
|
| Creative Director |
G...g Fe......ger Subscribers Only
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| Creative Director |
Ch.....ph P...z Subscribers Only
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| Copywriter |
Ch.....ph P...z Subscribers Only
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| Copywriter |
R...n Ka.....er Subscribers Only
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| Art Director |
G...g Fe......ger Subscribers Only
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| Art Director |
S...n Po....er Subscribers Only
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| Graphic Designer |
S...n Po....er Subscribers Only
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