Deputy Head of Design
at
Alumina Studios
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Royal National Institute for Blind People RNIB - "Design For Everyone (Master)"
This ad is part of the ACT Responsible Collection
- Brand: Royal National Institute for Blind People RNIB
- Country: United Kingdom
- Advertiser: Royal National Institute of Blind people (RNIB)
| Title | Design For Everyone (Master) |
| Brief | The world has not been designed for blind and partially sighted people who often have no choice but to ask other people for assistance, robbing them of their privacy, dignity and right to own their own information. And, like in all areas of design, this is even more evident in products specifically used by women.For instance, over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Accessible design is essential for equality and inclusion - especially accessible design for women, and so to prove change was possible we created a prototype of the first accessible pregnancy test.The designs were released open source, which along with a supporting campaign sparked conversations globally, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Agency | T&Pm |
| Campaign | The Design For Everyone |
| Advertiser | Royal National Institute of Blind people (RNIB) |
| Brand | Royal National Institute for Blind People RNIB |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Production Company | A....na S....os Subscribers Only |
| Executive Creative Director | ..n E....tt Subscribers Only |
| Executive Creative Director | M...y T...r Subscribers Only |
| Creative Director | A...s V..e Subscribers Only |
| Creative Team | A...s V..e Subscribers Only |
| Creative Team | H...n Ro....on Subscribers Only |
| Creative Producer | J...ph To.....on Subscribers Only |
| Business Director | Be....ct P....le Subscribers Only |
| Account Manager | S...h Ni.....des Subscribers Only |
| Account Manager | S...h Firm.........iams Subscribers Only |
| Account Manager | F....ie Ch....rs Subscribers Only |
| Strategy Team | C...re Ca.....ael Subscribers Only |
| Strategy Team | .d Da.....ll Subscribers Only |
| Production Designer | J..h Wa.....an Subscribers Only |
| Art Supervisor | M..c Do.....on Subscribers Only |
| Designer | L..y ..y Subscribers Only |
| Designer | R....rd F...er Subscribers Only |
| Designer | S...rt ..y Subscribers Only |
| Designer | S..n Mc....hy Subscribers Only |
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