About me
PhD. in Creative Process Management Creative Strategist Making artful, meaningful experiences for the web and
beyond Insight, Ideas, Measurement, Structure, Creative Process
Sector Experience
My Work
SEE ALL WORKGlicode
- BRAND:
- Ezaki Glico
- AGENCY:
- Dentsu Inc.
Positions
Global Creative Team (ZOO) APAC
Google ZOO APAC
Japan
2014 - Present (10 years 9 months)
My role is to lead brand planning, creative strategy, creative process, and insight.
Google Global Creative Team (ZOO) EMEA
Global Creative Team (ZOO) EMEA
United Kingdom
2012 - 2014 (2 years)
My role is to lead brand planning, creative strategy, creative process, and insight.
Digital Planning & Strategy
London, United Kingdom
January 2010 - March 2012 (2 years 2 months)
Digital planning and strategy with a conceptual/creative focus working across BBC Academy (lead Planner), CBeebies (Lead Planner), EA Games (Digital Strategy and Analytics), Honda UK (Digital Strategy and planning), Callaway Golf (Digital Strategy) and innocent (Creative planning).
Work entails primarily;
a) structuring audience behaviour and UX insight to inform creative concepting;
b) incorporating measurement, objective setting, analytics and creative development processes into digital creative strategy;
c) Visualising and representing these functions to look nice and simple, fitting in with and driving clients' wider business objectives and functions.
Work entails primarily;
a) structuring audience behaviour and UX insight to inform creative concepting;
b) incorporating measurement, objective setting, analytics and creative development processes into digital creative strategy;
c) Visualising and representing these functions to look nice and simple, fitting in with and driving clients' wider business objectives and functions.
