About me
Dafne is a creative who defines herself as a "new media junkie". Passionate about shaping successful brands' social media presence in the ever-evolving landscape, She brings over 9 years of invaluable experience in Advertising and Brand Strategy, with a specialized focus on Social Media.
Throughout her career, she has consistently excelled in developing strategic thinking and brand-building within the digital sphere. This drive is rooted in her profound appreciation for the profound impact that digital marketing and social media have on culture and society.
Her professional journey began as Content Creator, Social Media Manager, Creative Strategist and Copywriter serving at agencies, both network and independent. Within these roles, she spearheaded transformative projects for some of the world's most renowned global brands, including Mazda, Halls, Aeroméxico, Panditas LG, Telcel, Dulces Vero, Grupo AllEn, Grupo Bimbo, McCORMICK, among others.
Her unwavering commitment lies in crafting value-driven strategies that benefit both users and brands, whether within the B2C or B2B realms. She possess an in-depth understanding of various industry sectors, ranging from entertainment and technology to consumer goods.
That resulted in her winning bronze at the Young Lions Mexico, in the Digital category. She has also received recognition at local and international creativity festivals, including Cannes Lions, Diente, The One Club, Ojo de Iberoamérica, EFFIES and IAB.
Skills
Languages
- English - Pro
- French - Basic
- Spanish - Native
Talent you might be interested in
My Work
SEE ALL WORKAdvanced by Evenflo
- BRAND:
- Evenflo
Empty Seats
- BRAND:
- Aeroméxico
Positions
Coordinating all the processes from the idea, planning, strategy, creative process, production, and data analysis. Second contact with clients and the first with creative and account teams.
For brands like Mazda, Evenflo, Telcel, Castrol, Nespresso, Grupo AlEn, Grupo Bimbo, Ensueño, Aeroméxico.
Advanced by Evenflo
- BRAND:
- Evenflo
Empty Seats
- BRAND:
- Aeroméxico
Social Media Manager & Project Manager
Lead of digital content strategy for new social media projects.
For brands like McCORMICK, Old Navy, Larousse Cocina, Chili's, French's, Frank's.
Senior Digital Producer
Direction of digital and social media projects.
Strategic planning, project management, monitoring, development, and maintenance of the property and digital developments. Coordinate editorial teams.
Content and Translator
Content researcher for various sectors. Handled editorial research and development, which included image design, logos, visual guidelines, content guides.
Expertise in digital programming of multimedia platforms and web pages.
