Lindsay Liu

Group Director, Marketing at Work & Co

New York, United States

About me

Experienced marketing leader with proven ability to deliver ROI and growth. I focus on creating, targeting, and connecting audiences with relevant and useful experiences and content. I bring a deep understanding of design, digital product management, editorial, strategic business development, and B2B and B2C marketing.

My background (and passion) in product development and digital power a mindset for omni-channel marketing strategies that consider both consumer behaviors and trends as well as data-driven insights. I have built teams and grown markets for global companies as well as managed integration of M&As.

I am a hybrid of highly analytical and creative, having a love for research and analytical approach to outcomes alongside a passion for developing world-class experiences for people. The result is a focus on building strategic platforms that have measurable impact on growing companies in reputation and revenue.

Skills

Talent you might be interested in

Richard Kirshenbaum

Founder & Chief Executive Officer

Communication Sans Frontières

Joe Sciarrotta

USA CCO

Ogilvy & Mather, Chicago

Mark Lund

President McCann Worldgroup UK and Europe

McCann Worldgroup UK

Positions

Group Director, Marketing

Work & Co

Brooklyn, United States

February 2016 - Present (8 years 10 months)

Marketing Director

Fahrenheit 212

United States

January 2015 - January 2016 (1 year)

Description

Heading up the marketing department to strategically shape our approach to growth, grow our reputation, and generate understanding of and need for innovation services at Fahrenheit 212.

Marketing & PR Director, US

Fjord

United States

September 2013 - January 2015 (1 year 4 months)

Description

Drove market growth focused on North America for Fjord while ensuring global market positioning. Collaboration and integration with Accenture teams on marketing communications and messaging to build a cohesive and targeted story. Led strategy, thought leadership, and channel communications.

Director, Global Marketing

Method

United States

September 2012 - August 2013 (11 months)

Description

Built and grew Method's reputation and market position. Drove all marketing and communications initiatives, including digital communications channels, business development, industry and vertical leadership, knowledge management, positioning, and internal culture development. Grew and managed a team across New York, San Francisco, and London to successfully reach a global market and wide breadth of industries and verticals.

Marketing Insights Consultant

Living Breathing

2009 - 2012 (3 years)

Description

Freelance marketing strategy consultant, partnering with agencies, CPG, and media brands to provide communications strategy, such as insights and trend reporting, research analysis and reporting, and media and PR program development and execution.

Marketing Manager

Method

January 2010 - September 2012 (2 years 8 months)

Description

Led a global team that oversaw all brand and communications touchpoints, both internal and external, ranging from web, PR, social media, content development, speaking engagements, event production, sales materials, and pitch/presentation material. Developed and executed marketing initiatives and extend them through to business development goals. Assisted with business development and account growth.

Product Manager

Flavorpill Media

2009 - January 2010 (1 year)

Description

Managed 200 accounts across 4 cities. Responsible for product development and management, revenue growth, marketing initiatives, and assisted in business development, design, and front-end development. Worked closely with sales teams, product and design teams, and development partners to ensure success of digital products and simultaneous account growth. Launched the Flavorpill 50 (venue partners) and The Hookup.

SEO/SEM Expert

Branding Brand

2008 - 2009 (1 year)

Description

Developed media relationships and conducted blogger outreach. Developed content, managed analytics, and oversaw SEO strategy for e-commerce clients.

Clinical Researcher

New York Downtown Hospital

2007 - 2008 (1 year)

Description

Performed clinical research on Hepatitis B transmission from mothers to children that was awarded $30,000 in grants and was accepted for presentation at prestigious conference in Europe.