My Latest Work
SEE ALL WORKTurbog White China Launch Commercial
Cadillac CT6 2017 Branding in China
McDonald's China CNY Campaign
Dream Cruises China Launch Mini Film
About me
A passionate marketing practitioner with 4A’s agency experience of strategic planning in marketing communication and advertising for various renowned brands across different industries. Dedicated to utilizing both strategic and creative approaches that are effectively assisting clients to advance their brands in ever-changing business & marketing landscapes.
His pursuit of ideas & innovations are not only limited in marketing or advertising but also in exploring emerging trends in art, fashion, food, tech innovations, and more.
Skills
Languages
- English - Pro
- Mandarin - Native
Sector Experience
My Work
SEE ALL WORKThe People's Seat
- BRAND:
- United Nations
- AGENCY:
- Grey London
Freeze
- BRAND:
- Cadillac
- AGENCY:
- Leo Burnett Shanghai Advertising Co. Ltd.
Positions
Strategic Planning Manager, Brand & Digital
Grey Group China
China
August 2017 - January 2019 (1 year 5 months)
Key Accounts Served: Kinder Chocolate, Volvo Automobile, Tuborg (Carlsberg) Beer, Viking Cruise, Siemens Home Appliance, Bose Speakers, HSBC Banking, and more.
Lead new business pitches independently for various global & local brands in marketing communication & advertising campaigns
Develop holistic brand IMC communication strategy & concept via conducting insight research, data analysis, brand positioning, and message & channel planning
Communicate and establish relationships with clients effectively to create efficient working processes
Coordinate with cross-functional teams within the agency to ensure the delivery of quality work
Work directly with global agency networks for clients to formulate campaign strategy & concepts that can be well-adapted across regions
Manage team members to build a collaborative and excellent working environment
Organize strategy & insight workshops with team members to cultivate a strategic culture within the agency
Lead new business pitches independently for various global & local brands in marketing communication & advertising campaigns
Develop holistic brand IMC communication strategy & concept via conducting insight research, data analysis, brand positioning, and message & channel planning
Communicate and establish relationships with clients effectively to create efficient working processes
Coordinate with cross-functional teams within the agency to ensure the delivery of quality work
Work directly with global agency networks for clients to formulate campaign strategy & concepts that can be well-adapted across regions
Manage team members to build a collaborative and excellent working environment
Organize strategy & insight workshops with team members to cultivate a strategic culture within the agency
Education
Bachelor of Administrative Studies, Specialized Honours in Marketing
September 2011 - January 2016 (4 years 4 months)
International Exchange Program, Business in China, Philosophy, and Cultural Studies
September 2013 - December 2013 (3 months)
Other professional activities
Leo Burnett Shanghai Advertising Co. Ltd.
Strategic Planner, Brand & Digital
March 2016 - July 2017 (1 year 4 months)
Key Accounts Served: McDonald’s China, Amazon Kindle, Cadillac Automobile, LensCrafters Eyewears, Hilton Hotel, Huawei EBG, Dream Cruise, and more.
Create both B2C & B2B advertising campaign strategy & creative concepts for pitches & internal business
Plan and execute market & consumer insight research in different formats & techniques
Develop IMC Campaign Proposals for various brands in communication strategy, channel planning, customer experience, digital tactics, and media recommendations
