Mish Fletcher
Managing Director, Global Head of Marketing at Accenture Interactive
London, United Kingdom
About me
A high energy, passionate and results-oriented global digital marketing leader committed to driving real business growth.
As Global Head of Marketing for Accenture Interactive, I am the champion of our Experience Agency positioning and the driving force behind establishing the agency as the most disruptive influence in the industry in decades.
Prior to joining Accenture Interactive, I was Global Managing Director, Marketing, for OgilvyOne Worldwide, the digital arm of Ogilvy, and a member of the OgilvyOne Worldwide Board. I've held senior marketing leadership roles at UK public relations agency MacLaurin Hatch Group and Jaguar Cars Australia.
A part-time yoga teacher, I volunteer to teach free community yoga and meditation classes.
Sector Experience
Awards
My Work
SEE ALL WORKPublicly Traded
- BRAND:
- LifeStyles Healthcare
- AGENCY:
- FCB/SIX
Positions
Managing Director, Global Head of Marketing
Accenture Song
London, United Kingdom
June 2017 - Present (7 years 6 months)
Accenture Interactive is the Experience Agency within Accenture. It is the largest digital marketing agency in the world with revenues of $8.5B and an annual growth rate of 20% in FY18. I lead a team of 15+ global marketers to drive meaningful brand awareness and enhance the agency’s commercial effectiveness in the marketplace, spearheading the thought leadership agenda, channel activation and sales enablement activities.
Highlights to date:
• The launch of Programmatic Services, the agency’s foray into the media space, was arguably one of the most high-profile capability launches in the agency’s history. It was announced via an exclusive in The Wall Street Journal and is successfully driving new revenue opportunities in major markets across the world.
• The Digital Transformation Playbook, co-created with Adweek, was a 12-month content program dedicated to answering questions senior marketers have about Digital Transformation. Two-thirds of visitors to Adweek.com read and engaged with the Digital Transformation Playbook content and 70% ranked the quality of the content as either “excellent” or “very good.”
• Our most visible presence ever at the 2019 Cannes Lions International Festival of Creativity included the Digital Doggy Bag activation, heralded by Cannes Lions CEO Phil Thomas as “a triumph.”
• Named a “Most Innovative Company” in the Advertising category by Fast Company for being able to “balance creative success with impressive growth.”
Highlights to date:
• The launch of Programmatic Services, the agency’s foray into the media space, was arguably one of the most high-profile capability launches in the agency’s history. It was announced via an exclusive in The Wall Street Journal and is successfully driving new revenue opportunities in major markets across the world.
• The Digital Transformation Playbook, co-created with Adweek, was a 12-month content program dedicated to answering questions senior marketers have about Digital Transformation. Two-thirds of visitors to Adweek.com read and engaged with the Digital Transformation Playbook content and 70% ranked the quality of the content as either “excellent” or “very good.”
• Our most visible presence ever at the 2019 Cannes Lions International Festival of Creativity included the Digital Doggy Bag activation, heralded by Cannes Lions CEO Phil Thomas as “a triumph.”
• Named a “Most Innovative Company” in the Advertising category by Fast Company for being able to “balance creative success with impressive growth.”
Senior Partner, Worldwide Managing Director, Marketing
OgilvyOne Worldwide
New York, United States
October 2003 - June 2017 (13 years 8 months)
Senior Partner, Worldwide Managing Director, Marketing Oct 2014 – Jun 2017
OgilvyOne Worldwide was the Digital and Customer Engagement arm of Ogilvy. In 2017, OgilvyOne had a network of 5,500 employees across 112 offices in 40 countries. As a member of the Worldwide Board, I led a global team on strategic marketing initiatives to drive:
• Business Growth
• Network Enablement
• Lead Generation
• Reputation
Impact:
• OgilvyOne has been named a “Leader” by Gartner for two years in a row in its Magic Quadrant of Global Digital Marketing Agencies report.
https://www.ogilvyone.com/our-work/news-articles/gartner-names-ogilvyone-a-leader
• Network named “2016 Global Agency of the Year” by Adweek citing growth in OgilvyOne’s core digital and customer engagement services as a key driver.
https://www.ogilvyone.com/our-work/news-articles/global-agency-of-the-year-adweek
Senior Partner, Worldwide Marketing Director :Jun 2003 – Oct 2014
I led the strategy and implementation of global marketing initiatives to support business objectives: development of content and thought leadership platforms; creation and amplification of content across owned, earned and social media; identifying and securing strategic speaking platforms; analyst relations; issues management; events; internal communications; analysis and measurement.
Specific initiatives include: the launch of "Sexy Little Numbers: How to grow your business using the data you already have," The New Mobile Shopper and launch of Mobile@Ogilvy; The Search for the World's Greatest Salesperson and The Future of Selling; and Verge - The OgilvyOne Global Digital Summit Series
OgilvyOne Worldwide was the Digital and Customer Engagement arm of Ogilvy. In 2017, OgilvyOne had a network of 5,500 employees across 112 offices in 40 countries. As a member of the Worldwide Board, I led a global team on strategic marketing initiatives to drive:
• Business Growth
• Network Enablement
• Lead Generation
• Reputation
Impact:
• OgilvyOne has been named a “Leader” by Gartner for two years in a row in its Magic Quadrant of Global Digital Marketing Agencies report.
https://www.ogilvyone.com/our-work/news-articles/gartner-names-ogilvyone-a-leader
• Network named “2016 Global Agency of the Year” by Adweek citing growth in OgilvyOne’s core digital and customer engagement services as a key driver.
https://www.ogilvyone.com/our-work/news-articles/global-agency-of-the-year-adweek
Senior Partner, Worldwide Marketing Director :Jun 2003 – Oct 2014
I led the strategy and implementation of global marketing initiatives to support business objectives: development of content and thought leadership platforms; creation and amplification of content across owned, earned and social media; identifying and securing strategic speaking platforms; analyst relations; issues management; events; internal communications; analysis and measurement.
Specific initiatives include: the launch of "Sexy Little Numbers: How to grow your business using the data you already have," The New Mobile Shopper and launch of Mobile@Ogilvy; The Search for the World's Greatest Salesperson and The Future of Selling; and Verge - The OgilvyOne Global Digital Summit Series
Since acquired by Trimedia, MacLaurin hatch-group was a leading, mid-sized U.K. PR agency. Reported to the Managing Director and led a team of five, responsible for leading PR campaigns for clients and driving business development:
• Doubled annual revenue of Business Communications division.
• Generated strong national and European coverage in business and trade publications for clients including Ogilvy U.K., Rufus Leonard Design, O2, and Associated New Media.
• Launched the “State of the Nation” research report for OgilvyOne, achieving widespread coverage in business press
• Doubled annual revenue of Business Communications division.
• Generated strong national and European coverage in business and trade publications for clients including Ogilvy U.K., Rufus Leonard Design, O2, and Associated New Media.
• Launched the “State of the Nation” research report for OgilvyOne, achieving widespread coverage in business press
Corporate Affairs Manager
Jaguar Australia (Inchcape)
Australia
1997 - 2001 (4 years)
Part of a senior management team of five, reported directly to the Managing Director and controlled an annual budget of $1 million to protect and promote Jaguar’s brand image:
• Conducted well-publicized product launches such as the S-Type resulting in widespread consumer interest and adoption, exceeding sales targets for the first year of production.
• Established the Jaguar Awards for Excellence in Food and Travel with Australian Gourmet Traveller, effectively positioning the marque as a lifestyle brand and reaching new audiences. Created and executed themed media educationals such as the XKR “Five Star” European tour, oversaw sponsorships and forged strategic alliances.
• Counseled Managing Director on crisis communications during numerous service actions, successfully minimizing negative publicity
• Conducted well-publicized product launches such as the S-Type resulting in widespread consumer interest and adoption, exceeding sales targets for the first year of production.
• Established the Jaguar Awards for Excellence in Food and Travel with Australian Gourmet Traveller, effectively positioning the marque as a lifestyle brand and reaching new audiences. Created and executed themed media educationals such as the XKR “Five Star” European tour, oversaw sponsorships and forged strategic alliances.
• Counseled Managing Director on crisis communications during numerous service actions, successfully minimizing negative publicity
