André Felix

André Felix

Global Creative Director at WhatsApp
Mountain View, United States

About me

I don’t know all of you personally, but those who know me know very well how passionate I am for ideas, and especially for brave ideas that cause people to reflect.

I’m crazy about ideas. Though my closest friends would say I’m just crazy. My passion is to create ideas with purpose. I had the privilege to do it with brands and agencies I admire in the U.S., Europe and LATAM like Havas Digital, Loducca (Omnicom Group), TBWA, Zimmerman (Omnicom Group), The Walt Disney Company and J. Walter Thompson, helping them to win more than 150 Awards and several metals at the One Show, Cannes Lions, D&AD, CLIO, LIA, The Webby Awards, Effies and more.

Some of my main clients included: Dell, Microsoft, Yahoo!, Vodafone, Kimberly Clark, Coca-Cola, ABInBev, Disney, Jamba Juice, Nissan, Mazda, Citroën, Peugeot, Santander, AirFrance, L'oreal, Carrefour, Nestlé and Pirelli

I’ve also been honored to serve on the juries of several festivals in different countries, including Brazil, USA, Britain, France, Slovenia, Italy, South Korea, Argentina, United Arab Emirates and Portugal.

I first learned my craft when I studied Advertising at the Carioca University Centre (UniCarioca). I then went on to complete two post-graduate degrees in Marketing and Sports Marketing at the Fundação Getúlio Vargas (FGV), and later obtained a Master's in Business Administration from IBMEC.
www.andrefelix.me

Languages
  • Portuguese - Native
  • English - Pro

Positions

Vice President, Creative Director
New York, United States
September 2024 - Present (5 months)
As VP, Creative Director for Nurtec DTC and Pfizer's migraine portfolio, I lead the creative vision and execution for one of the most impactful brands in the pharmaceutical industry. My role involves crafting innovative campaigns that resonate with audiences, transforming complex health narratives into accessible, relatable stories. From conceptualization to production, I collaborate across teams to ensure the brand consistently delivers meaningful, engaging, and high-quality creative that supports the well-being of patients worldwide.
Creative Director
Detroit, United States
2021 - 2024 (3 years)
• Co-Creative Director for the "See Her Greatness" campaigns, recognized by AdWeek as one of the top 5 brands on TikTok + Cannes Lions

• Managed and inspired creative teams for Buick, Cadillac, GMC, and Hummer EV across all social platforms.

• Developed the idea platform for Sandals Resort pitch, contributing to Leo Burnett Chicago winning the business.

Global Brand Creative Director
WhatsApp / Facebook Freelance
United States
January 2019 - November 2021 (2 years 10 months)

Global Creative at Meta | WhatsApp
Executive Creative Director
Lisbon, Portugal
October 2018 - September 2019 (11 months)
Vodafone and Nomad Foods Europe Creative Lead
Digital Creative Director
The Walt Disney Company
United States
October 2017 - October 2018 (1 year)
My function is to collaborate with agencies and clients to build a creative vision, processes and culture to achieve our goals, under a relevant purpose and strong creative curation. My job is to lead a team of talented people in the process to create and turn relevant campaigns and ideas into reality through stories powerful enough to blur the lines between traditional and digital advertising.
Vice-President Digital Creative Director
Zimmerman Advertising
Fort Lauderdale, United States
May 2015 - September 2017 (2 years 4 months)
I lead a team of creatives working on day-to-day projects as well as special projects for a branch of the agency called zInnovations, where I had the opportunity to create ideas involving technology and innovation to solve retail problems.

Working across multiple clients digital initiatives. Main clients: Nissan, AutoNation, Giraffas, Jamba Juice, and The Fresh Market, among others
Head of Digital, Digital Creative Director
TBWA Brasil S/A
São Paulo, Brazil
February 2013 - May 2015 (2 years 3 months)
Responsible for the digital activation creative team, leading them creatively, strategically and designingly to turn digital ideas into innovative activations projects, also known as “phygital”.

Working across multiple clients digital initiatives. Main clients: Huggies, Giraffas, Shell, Microsoft, Pedigree, Whiskas, Brasil Kirin (Devassa), Bacardi, Natura, Pernambucanas, among others.
Head of Digital at Loducca
São Paulo, Brazil
November 2011 - February 2013 (1 year 3 months)
I’m responsible for creating interactive experiences for brands like MTV, Red Bull, PepsiCo, FOX channels, Yamaha, Nextel, GVT, Peugeot, among others.
Professor
ESPM
Brazil
February 2006 - February 2013 (7 years)
Rio de Janeiro and São Paulo
Digital + Advertising Teacher
Head of Digital at Media Contacts
São Paulo, Brazil
2006 - 2011 (5 years)

Responsible for managing the services offered by the company (Display Media, Sponsored Search, SEO, SMM, Mobile and Creative)
Active member in every New Business process and responsible for managing and coordinating the teams involved
Leadership on the integration of Z+ agency tradicional (Havas Group acquisition in 2008)
Clients: Citroën, Peugeot, Colgate, Santander, Embratel, AirFrance, KLM, Bimbo, L'oreal, Sol Meliá, Carrefour, Pirelli and Yahoo!

Education

Executive Program in Innovation, Technology and Entrepreneurship

2017 (1 year)

Master's degree in Sports Communication

2010 - 2011 (1 year)
Dissertação: A RELEVÂNCIA DAS REDES SOCIAIS E DA INTERATIVIDADE COMO OPORTUNIDADE DE NEGÓCIO PARA CLUBES DE FUTEBOL NO BRASIL (Federação Paulista de Futebol F.P.F.)

Master's degree in Business, Management, Marketing, and Related Support Services

2005 - 2007 (2 years)

Master of Business Administration - MBA in Marketing

2000 - 2002 (2 years)

Bachelor's in Social Communication/Advertising

1996 - 1999 (3 years)

Other professional activities

IADE - Creative University, Lisboa

Teaching
2022 - Present (3 years 1 month)
I am a professor for postgraduate classes at IADE, a Portuguese university, and I work remotely. I dedicate two hours per week to teaching, focusing on Brand Communication. My instruction emphasizes the significance of design in the construction of brands

PHNX Tribute 2020

Awards Jury Member

PHNX 2021

Awards Jury Member

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