Gus Curtis

IAPI is the leading representative and advocacy organisation for the commercial creativity and communications industry in Ireland. Our purpose is to firmly position our industry as a fundamental engine of Ireland’s future growth.

- Write, edit, and proofread all content
- Curate pre and post event communications: EDMs, newsletters, press releases, and surveys
- Monitor and update company website and all social media sites daily
- Manage digital content strategy and analytical reports
- Plan advertising and marketing events for the Irish industry including Cannes Lions and Effie Awards

Our IAPI members include all the full service creative ad agencies, media agencies and digital specialists.

- Wrote, edited, formatted, and distributed finished post and articles
- Designed and built start-up brand identity
- Managed all social media platforms: Facebook, Twitter, LinkedIn, and Instagram
- Designed and distributed electronic monthly newsletter
- Recorded weekly podcast to increase brand visibility

– Served as liaison between producers, directors and the production team for each commercial
– Managed communications with actors, agents and casting directors
– Organised production schedules, call sheets and issued scripts
– Scheduled flights, housing and transportation for all crew members
– Maintained reports on expenses incurred during the shooting

- Coordinated employee events and staff activities large and small
- Developed and distributed internal communications, newsletters, and website updates
- Assisted HR in payroll, workflows, policies and procedures
- Contributed to providing daily administrative support

"Gus has gone above and beyond his responsibilities and has been able to accomplish more than anticipated in this short period of time."
Hilla Whiting, HR Manager, Scribd

– Assisted 2 Senior Directors in a fast paced environment, handling heavy phones and fielding publicity requests
– Created and updated press kits and press materials
– Wrote and distributed press releases
– Developed weekly and monthly status reports, meeting agendas, and editorial forecast reports
– Created detailed reports for general client coverage
– Assisted with planning and implementing high-profile events and media events
– Developed and designed a monthly eNewsletter using MailChimp
– Attended premiers, launches and screenings as lead Larsen Publicist