Bayo Ojo

Bayo Ojo

Strategic Growth Lead at WhirlSpot Media
Lagos, Nigeria

About me

I am a highly experienced and astute Entrepreneur, consultant and a senior Digital Marketing executive with over 7 years’ international digital marketing and sales enablement experience in challenging and diverse environments. I have been helping African and International businesses to improve their growth using Digital Marketing and Digital Public Relations techniques. Managed cross-department teams of 30+ people.

Languages
  • Yoruba - Native
  • English - Basic

Positions

AZA
LONDON
United Kingdom
October 2019 - 2020 (3 months)
Improved LinkedIn, PPC, Facebook and Native Ads ROI by 55% through constant A/B tests to
optimize all ads, under-performing content to improve conversions.

Led internal marketing team of four to help reduce annual external digital agency outsourcing costs
in the UK by 45%.

Developed a global yearly digital marketing strategy for two products across 6 countries

Conducted weekly trainings for sales managers and inbound lead generators on new social selling
techniques to replace old sales engagement approaches which helped to improve online lead
generation by 5%.

Education

Master of Arts

February 2018 - August 2019 (1 year 6 months)

Other professional activities

ACT Submission 2022

Awards Jury Member

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