Gus Haffling

Gus Haffling

Senior Copywriter at antoni_
Berlin, Germany

About me

Somewhere in this world, a moose is drunk on fermented apples, that's a story that must be told. I'm a creative/copywriter that tells stories through advertising, digital media, and innovations.

Currently, you'll find me at antoni_ working on the global Mercedes-Benz account.

Awards

Positions

Senior Creative
Berlin, Germany
October 2024 - Present (4 months)
Senior Creative
Berlin, Germany
April 2023 - September 2024 (1 year 5 months)
Copywriter
Frankfurt am Main, Germany
April 2021 - April 2023 (2 years)
I’m writing and thinking for Genesis, mainly. But every now and then, I’m also thinking for Hyundai and Kia.
Wroom wroom, get in me car.
Freelance Creative Lead & Copywriter
Freelance
Singapore
January 2020 - March 2021 (1 year 2 months)
Freelanced for agencies in Asia and Europe, created global work for several clients.
 Won a couple of awards, for example, the puppy of the year in the Golden Wolf Awards — so... you can decide if I should woof or bark.

Agencies:
We Are Social Singapore, Spark44 Frankfurt, BLCK, Markant

Clients:
Samsung, Jaguar, Land Rover, ICA, The Victim Support
Copywriter
Stockholm, Sweden
October 2018 - March 2020 (1 year 5 months)
Created stuff for clients such as OPPO Mobile, War Child, Heineken Brands, The Absolut Company, Merck, Marginalen Bank and Louis Vuitton, to name a few.
Freelance copywriter
Freelance
Sweden
September 2016 - September 2018 (2 years)
I did a lot of fun stuff. For example, I wrote a film about survival skills where an ice hockey player from the biggest underdog team taught people how to stay above the surface, against all odds. And somehow, the team managed not to get relegated the following season, so maybe I helped a little? Sweden's most prominent sports news program picked up the film, happy days.

Agencies:
Diplomat Communications, WDW Creative, Eljest.

Clients:
Singha, Natur & Kultur and IK Tellus.

I also worked as a documentary writer and photographer for the sports magazine Bandyportföljen.
Trainee Copywriter
Sydney, Australia
March 2017 - July 2017 (4 months)
My first go in this business. Long hours and valuable lessons.

Education

Diploma Copywriting

August 2016 - June 2018 (1 year 10 months)

Other professional activities

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

PHNX 2025

Awards Jury Member

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